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So You Think You Can Dance Top 12

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GaryTheScubaGuy's Top 12 SEO Tips

1. SEO Content – Regular, frequent and high quality content produced by people with knowledge in the field, or people that you can trust to do their homework before jumping headfirst into writing it. This is crucial both at the search engine algo level and the PPC campaign design level. And its not just a fresh article once a month. If you examine your log files you will see how often the SERP’s comeback to visit. Once you are in good with them, they hit your site 1-3+ times a day. It will only do this if it sees fresh content, via your navigation. There is a point at which the bots will and won’t come back and crawl. They won’t if they don’t see fresh content. They will come back to your index (homepage) to find the fresh content, if they don’t find it they will leave. If they do find fresh content they will continue to navigate throughout your site via the ‘proper’ navigation mentioned in this list below. Fresh content throughout your entire site is costly and time-consuming, but will separate you and elevate you from the rest.

2. Inbound links to your site from relevant and trusted sites – Links from trusted sites; links from pages with a higher PR(4+) and less than 50 outbound links; links from pages with a lower PR and less than 10-25 outbound links (Keyword-rich anchor text as well). Preferably forums and blogs (or Viral Marketing) are some of the strongest referrers. This needs to be a permanent, ongoing project, and the links should be in place for at least 12-18 months for optimal effect. Getting 50 or 1000 this month, then dropping to just a few next month is a huge red flag for all the SE’s. A steady link building scheme is required to earn top rankings. This means no link farm’s.

Let me quickly explain about link farms and the way that the SE's see them. If you are actively and voluntarily participating in a linking scheme you are trying to manipulate their results. They value natural linking in their algorithms highly so they do not look link farms kindly now, or anytime in the future. It is one of the possible methods they have to value a website. This is why you hear so many of the pros say "content is king". One way or the other you need to attract traffic natuarally or the least make it look like you have.

3. Individual Title and Descriptions fro SEO - The argument is alive and well, and continuing as it has and will for several years. Title tags are how the SE’s identify the relevancy of your page (compared to the end-users search query), not just in Organic ranking but in Paid Placement as well. Descriptions are how (organically) the SE’s place a relevancy rating on your page.

4. SEO Site Architecture/Navigation – This includes menus, all the way to how each section on a site’s pages are interlinked with each other.

5. Keyword Terminology - In your content, use 2 or 3 word keyword phrases that are likely to be searched for by users. Don’t over-do-it, but be sure everything is in line and included - Keyword Title; Keyword phrase in description (1st line); Internal navigation keyword links; Fresh keyword rich content.

6. Universal XML Sitemaps for SEO - Providing an XML sitemap is one of the easiest things you can do to help search engines traverse your site. Google, Yahoo and MSN have all adopted this “standardized” tool. Having a sitemap and then submitting it through WEBMASTER Central will tell you not only when the crawl (usually 1-2 days) is complete, but also if there are any errors that the bots found.

7. Rich Media – Or concentrating on utilising video, image and audio search. Google is and I believe Yahoo and MSN will be offering big incentives to move into these areas, provided you can utilize this according to your current ad structure, demographics and product or service. Flash builders are a dime-a-dozen. Utilize them to create interactive ads.

8. Web 2.0 - Utilising blogs and forums more to improve search such as www.flickr.com , www.myspace.com , www.technorati.com, www.simpy.com, and others. Also put these “public bookmarks” buttons (AddMe to Google) in your site and your articles. This is quickly becoming a huge SEO tool.

9. Mobile Web - Google, Yahoo and MSN mobile are nearing and making your site accessible to all mobile web browsers is increasingly important. Remember when Firefox and Opera came out and everything didn’t work or look right? (kinda like today on a much smaller scale). That’s all there is to becoming mobile compliant.

10. Content Relevancy - ensuring everything is neat and relevant across a site. Irrelevant links and content could be detrimental. Map your entire site in a hand-written tree and link them accordingly. Then use this to create a sitemap, and add a link to it to your homepage, and/or your navigation.

11. Constant Monitoring of Paid and Organic Analytical Information - Re-evaluation and improvements based on user stats and new industry changes. Having an SEO expert in this field is vital. (e.g. If you have a PPC account with a few thousand keywords that are working for you that is proving successful, great job. If you want to double the traffic whilst cutting your costs in half, then you’ll need an SEO expert to know what these analytics mean)

12. Become a More Trusted Site – Links are great but links from trusted sites are KING. If you need to work 10 times as long writing articles, creating Charitable Ebay auctions, endorsing a football team or a fraternity, do whatever you have to do to get links such as from a .edu or .gov. This will almost instantly boost your trust and especially your organic rankings. Other potential trust issues include GeoTrust and HackerSafe certifications or even going to a secure server.

A Word About Website Popularity - Yes, this is measured by all the search engines, and always has been. (Remember when you open your Google PPC account and it asked you about providing behaviorally statistical information?) Whether you use analytical and tracking tools or not, all the SE’s do. This is part of the method they used to use before the more advanced algorithms of today. Unfortunately, you can’t directly control this, but with the rest of these tips you can definitely improve it.

At the end of the day SEO (Search Engine Optimization) comes down to long hours and hard work.

The payoff through is that the first time you wake up in the middle of the night and check your rankings and your in the top position, or your clients site is at the top, all the hard work becomes worth the late nights and early mornings.

Good Luck.

GaryTheScubaGuy

Gary R. Beal has been in the (SEO )Search Engine Optimization field for 10 years. He attended Ohio State University in the US and holds a Masters Degree in Biometrics and Mathematical Statistics. Gary turned his hobby into a new and successful career, playing around with Search Engines from practically day one! Working as a Freelancer in the United States, Gary came to Stickyeyes last year to "close the gap" between the US and UK in search engine optimization techniques. He has been instrumental in the development of many SEO and PPC tools as an analyst and consultant. Gary is well known in the SEO/SEM/PPC forums (a.k.a. GaryTheScubaGuy) and a Moderator at SEO Chat. He has been asked to speak at the most recent Search Engine Strategies (SES) conference in London, and specializes in Search, Pay Per Click, Affiliate Management and Email Marketing. He has worked for many years in lead aggregation for highly competitive industries such as Online Gaming, Banking and Finance, Insurance, Travel and Investments. <---****HYPERLINK****--->"http://www.stickyeyes.com/">http://www.stickyeyes.com

So You Think You Can Dance Top 12

Offshore bank accounts are only for spies and criminals and money launderers -- Although no-one can claim that criminals don't use offshore bank accounts, their uses in this regard have been severely limited due to the MLAT treaty. In fact, many fortune 500 companies now bank offshore to protect their assets and to gain competitive tax advantages.

Banking offshore is just too much trouble for the average guy -- If you tried to setup your offshore banking structure yourself without the aid of an offshore professional this would certainly be true. Today, however, an offshore bank account owned by an offshore company is commonly done and only takes about 5 days. Since governments around the world have been moving to tax individuals on their world wide income, an offshore bank account is usually setup with a bearer share corporation and/or a foundation.

Only a rich person can afford an offshore asset protection setup -- This is totally false. The basic package, which is adequate for 90% of clients, costs less than $2000 US. The basic package includes an offshore bank account and a Panama bearer share corporation. It has proven time and again to be a very solid protection mechanism for our clients and is very useful for tax planning as well.

9/11 has weakened bank secrecy -- This is certainly true onshore! Even though pretty much all the offshore countries are now in the MLAT treaty, this has not weakened bank secrecy unless the matter is criminal in nature. Even at that the issue must a crime in both countries. In Panama, for example, tax evasion is not a crime. As such a MLAT request for information based on a tax evasion case would be flatly denied by the Panama government.

To open an offshore bank account you need to visit the country in question -- This is a falsehood. We open bank accounts regularly for our clients without ever seeing them. Everything is done by fedex, phone and fax.

Bank secrecy is useless now that all the offshore jurisdictions are in the MLAT (Mutual Legal Assistance Treaty). -- If you are a criminal there is some merit to this statement. If you are not a criminal, but just someone trying to protect your money this statement is false. For an MLAT request to be honored, it must be based on a crime in BOTH countries. If the offshore country doesn't consider the activity a crime, they will NOT comply with the request. A great example is tax evasion. This is a crime in countries like the USA and Canada but in countries like Panama for instance it is not a crime. MLAT requests for tax evasion are simply denied.

Tax information is shared between most countries now -- It is true that many countries have entered into tax treaties, but other more reputable offshore jurisdictions have not. Panama, for example, has no tax treaties with anyone.

Someone will find out about my offshore bank account -- Not if you don't tell them. Most offshore accounts are managed over the internet using secure encryption. This is the same encryption used by banks and e-commerce sites around the world. It is secure, trusted, and well tested.

Offshore banking won't protect me in a lawsuit because the court will order that I bring the funds back. -- If you setup your asset protection plan before you get sued you are well protected. Once you donate your money to an offshore foundation, for example, they money is not legally yours to get back. The judge cannot order anything illegal. If legal proceedings are already under way and you move the funds you might be charged with fraudulent conveyance. There are ways to avoid this, but it is beyond the scope of this article.

Someone will be able to track the money to its offshore destination -- It is true that if you send a wire to an offshore bank their will be a trail. This is avoided by first wiring the money to another offshore bank usually in another offshore haven. For example, the money is wired to a bank account located in Belize and then wired again from Belize to Panama. Now someone would have to break Belize bank secrecy to even know what country the money is now in. This is very strong security.

Offshore bank accounts can be used to do all the same activities as an onshore account -- This is almost true. The only exception is online bill payment. This popular feature doesn't make sense offshore and to my knowledge no offshore banks offer it. Typically, the money held offshore is not used onshore anyway. Having said that, most offshore banking clients have a bank card that allows them to withdraw funds anywhere in the world. The card only leads back to the corporation which owns the bank account (and would require breaking bank secrecy even to find that out). The corporation is usually a bearer share corporation which means that it's ownership is anonymous anyway.

Operating an offshore bank account is illegal -- Operating an offshore bank account is 100% legal and many fortune 500 companies do it everyday. In fact much of the money kept offshore is deposited by these companies to protect large sums of money from lawsuits. Most people don't realize that most major corporations are actually comprised of 50-100 smaller corporations. Many of these corporations in offshore banking havens, offering asset protection and tax advantages.

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About Author

Both Gary Beal & Doug Snarder are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gary Beal has sinced written about articles on various topics from SEO Search Engine Optimization. Gary R. Beal has been in the Search Engine Optimization field for 10 years. He attended Ohio State University in the US and holds a Masters Degree in Biometrics and Mathematical Statistics. Gary turned his hobby into a new and successful career, playing a. Gary Beal's top article generates over 2400 views. to your Favourites.

Doug Snarder has sinced written about articles on various topics from SEO Search Engine Optimization, Banking. If you have property or have money that you don't want to lose to an angry spouse or a lawsuit consider reading more of Doug Snarder's work on the

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