These days, everyone is trying to become a Web designer with a relatively simply Web design packages readily available, but is this wise, or is it giving them a headache? If you have the time, the panache, and the vision for your organization's website, you will have no doubt in designing yourself. But have you ever thought why the visitors are turning off from your website? Well then there are a number of guaranteed ways to turn-off visitors to your web site. Turn-offs generally can be defined as anything that obstructs the user from quick and easy use of your site and so these factors requires special consideration and attention as you either design a site, or revise a site.
Your website is highly important for your online business and you should observe those rules of thumb and avoid common blunders with an eye toward making them less common if you want it to achieve good results. Some of the common mistakes are:
1. Overly wordy web designs that make your website loaded with problems including perception, a comprehension, and a design. It will be wise to slice it down by being brief to drive the online visitor to take action.
2. Ugly web designs consists of pixilated graphics that were not sized for the screen, a lack of integrated design, and the use of free clip art instead of artwork designed specifically for your pages.
3. Useless Website- that is your website does not have a point to make, a mission statement of its very own. Your website does not offers excellent content which can be graphics, text or interactive features.
4. Lack of traffic flow planning is a common flaw in web design, especially inexpert design. A good website is equipped for its user with easy navigation tools effective enough to persuade the user to whip out their credit card, send an email, or download something fascinating.
5. Lack of tracking features keeps you aloof of the necessary information of whether or not your website is meeting its mission which is very important for the progress of your website. Therefore the tracking feature is the only way to you will be able to measure the level of progress.
The criteria for good web design depends upon the person and the purpose of each site and these common mistakes all point to a lack of forethought on the part of the would-be web designer.
Software For Web Design
Your Web site needs to do more than make your company look good. It has to support your overall business operations - customer service, sales and marketing and collaboration. Whether you're planning an intranet or Internet site, don't start before you check your strategy against this comprehensive checklist.
The following checklist and the associated answers will facilitate the analysis process ofr designing and building the website that allows your company to turn the corner.
GENERAL
1. Where did you hear about us?
2. Do you have a domain name? If not, do you have ideas on one? If so, what is it?
3. What is your company name? Do you want to use the entire name on the site, logo, and graphics?
4. Do you have special features in mind like ECommerce shopping cart, BLOG, RSS, Forms with emails, EZine, Newsletter signup, autoresponders, advertising landing/call-to-action pages, etc.?
MARKETING
5. Who is your intended audience? Are they regional, industry specific, company size specific, etc.?
6. Do you intend to provide a call to action - make a sale, call in to your office, fill out a form, etc?
7. Describe your ideal client and the specific attributes that we'll be targeting in the website.
8. What are your website expectations, main emphasis and primary goals - increased sales, increased leads, etc.? Please prioritize.
9. What separates your company from your competition and what do you expect will draw clients to the website?
10. How do you plan to market the website?
11. What company properties do you want to emphasize on the website? Please prioritize.
IDENTITY
12. Do you already have a logo and other graphics to be used? If not, do you want to have one created?
13. Have you identified a tagline? That would be something like "Just do it", "Reach out and touch someone", etc. Here is some information on the subject http://advertising.about.com/od/copywriting/a/guesttagline.htm.
14. What keywords do you want to be found by in the search engines?
LAYOUT
15. Please provide a list of websites that you like and don't like. Why do you or do you not like these sites?
16. Please provide a list of competitors websites.
17. Do you have ideas of the colors to be used, and colors you don't like? Please provide example sites.
18. Do you have an intended website screen size - 1024x768, 800x600, or stretch to the entire width of the screen?
19. If the site isn't the entire width of the screen do you have a preference for left or center alignment?
20. Do you have a horizontal or left-side vertical preference for the main navigation?
21. Please provide the main pages you need in the website.
22. Have you created the copy text for any of your pages?
23. Do you have existing business cards or other printed material we need to match?
24. Are you leaning towards custom drawn artwork or photographs?
POST-CONTRACT
25. Once we start designing the website we'll need the following (Note that this information will be kept in strict confidence):
a. FTP access information - username and password
b. Hosting company and their tech support phone number
Both Brad & Michael Cordova are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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