Have you ever wondered why?

If you hope to be truly successful in your internet marketing business, you must learn the secret code that top income earners have been using for years.

Once you learn the code, you'll be on your way to building a successful, affordable home based business.

The code isn't very well hidden at all. When you finish reading this article, you'll no doubt realize that you knew the code all along.

This article will help you put the code to work. Use this information and you'll have an affordable home based business running in no time at all.

The Basics

In order to understand why the code works, you must first understand the basics of making money. It's supply and demand in the most simple form. In order to make money, a product or service of some value is offered to individuals who are willing to exchange money for that product or service. You must offer a product or service that fulfills an existing need in the marketplace.

What is the number one existing consumer need in the entire world? Well, contrary to what we've all been told by various home based business opportunity companies, it is not nutritional supplements, exotic juices, pre-paid legal services, discount medical and dental plans, gasoline additives, soy candles or vacation and travel packages.

No matter where you are in the world, people want and need more MONEY.

Now, you're probably thinking, that's great, but how does that help me make money? This is the hidden code. Are you ready? If you want to be truly successful in your internet marketing business, offer products or services that help people make more money.

The top earners in internet marketing all market the same types of products. They all market informational products (ebooks, DVDs, CD, Videos) that teach people how to make more money or software products that help people make more money.

The Presentation

It's a well known fact that people hate to be sold, but people also love to buy things. It should be added that people hate advertisements, but people also love to learn new things.

So, you have a new home business opportunity, a new ebook or a new piece of software that will help people make more money. How do you present your product to the buying public?

Perry Marshall said it best:

"Nobody who bought a drill actually wanted a drill. They wanted a hole. So, if you want to sell drills, you should advertise information about making holes - NOT information about drills!"

To put that in context to our subject:

Nobody who starts a home based business, buys an SEO ebook or affiliate management software actually wants a home based business, an SEO ebook or affiliate management software. They want to make more money.

So, if you want to sponsor people into your home based business opportunity, sell an SEO ebook or affiliate management software, you should advertise information about making more money.

The information that you advertise can be in any form. A report, an ebook, a DVD or a CD. You can package it as an inexpensive informational product to cover your advertising expenses or you can give it away for free, which increases your exposure.

In any case, your informational product should always point to your product/service - home business opportunity, SEO ebook or affiliate management software as the solution that will help your prospect make more money.

Selling information products has long been one of the most profitable areas of direct marketing and internet marketing as well. You can make a very comfortable living, simply marketing information products like ebooks, CDs, DVDs and software.

There are two ways to get started in this very lucrative business.

1) You can create your own products. This is by far the most profitable choice. Creating your own products is relatively inexpensive, however, it can be time consuming. If you're not comfortable in the role of author, editor, publisher or software designer, you can always hire professionals to do that part for you.

The best part is, you can market your products yourself or recruit an army of affiliates who market your products for you. This is how the big earners built their internet marketing empires.

2) You can become an affiliate of one or many product developers. This method is far less time consuming and in many cases you can get into a profit position right away. Some companies may require an investment to get started. That is not necessarily a bad thing, especially if your investment means you get copies of the products you're selling.

Even after making an investment or purchasing a companies products for yourself, a lot of companies pay some rather large commissions to their affiliates.

No matter which option you choose, marketing information and education products online can be a very profitable business venture.