The following are four techniques an artist can use to successfully market themselves online.
1) Article marketing
If you have a specific genre of art that you primarily work with, you can write articles about it. Since you're already intimately familiar with it, you shouldn't have to conduct any research.
A lot of people avoid article marketing because they think it entails gobs of research.
If you're writing about what you already know, then you shouldn't have to do any research. Just because you don't conduct research doesn't mean it's not good writing. It's good writing because you know your subject and can communicate it well.
After you write an article, you need to submit it to an article directory. There are several very good article directories available. Do a search for "article directory" online.
2) Digitize your art
The only way others are going to get to know you and your art is for them to see your art.
All you need is a digital camera and a website to make it work. There are also photo sharing websites that will allow you to post pictures of your art for free.
Anyone who is serious about marketing online needs to have their own website. Having a website is about creating your own brand. You can't create a brand on a photo sharing site alone.
3) Give something away
People like free stuff. In exchange for an email and name, give visitors access to a "private" collection of your art.
You may also want to put together a small ebook with your best art. Along with pictures, you can include captions and other interesting facts.
4) Give yourself away
One of the primary reasons I tell someone to get a website is because it opens up so many more marketing channels. If you have a website, you can pass out cards with your web address (URL).
Many times, people will visit your site out of curiosity. It may not get you a targeted visitor but that single visitor may know someone with art interests.
It doesn't take much talent, computer knowledge, or a college degree to market yourself successfully online. As an artist, creativity is an enjoyable and important process. Now, all you have to do is apply that creativity to your online marketing efforts.
Starving Artist Art Show
While there are many different ways to start a home based art business, your path will depend on the specific role you want to assume in an art business. If you are interested in selling your own works, you'll need to know some things about selling, licensing, and marketing your artwork. If you are considering becoming an art dealer or art licensing agent for other people's works, the rules of the game are completely different. However, no matter which angle you're coming from, a home based art business can be a very successful career choice.
Selling art isn't as simple as selling other products. Everyone has different tastes, and when it comes to art there is no room for kind of or maybe. People are not going to spend good money on artwork or to buy art if they don't truly love what they see. As an artist, you can sell your work in three different ways: licensing, selling originals, or selling reproductions. Licensing involves giving different individuals or companies the right to reproduce your art and sell it, giving you a percentage of the profits. There are rules involved, however, which should dictate how they can reproduce your works, what products they can sell, how long the license lasts, and the exact details of the royalty agreement.
If you simply want to sell your originals or reproductions that you've created, this is much less complicated. However, if you are selling originals, customers will want a certificate of authenticity, so be prepared for that. Having a home based art business selling your own artwork can be a lucrative business, as long as you're informed about what you're getting into.
If you want to be an art broker or dealer, that will take you a whole different way. Many successful art dealers work at home by selling art prints, reproductions, and art posters online, at sites like eBay and Amazon.com. Some dealers buy art at discounted prices and then re-sell it for more to make a profit through their own personal websites. The internet is a great tool for a home based art business. You can also sell art offline through a home-based business, but your marketing and sales methods will be completely different. For example, you'll probably do a lot of business over the phone and at trade shows or flea markets, which are great outlets. You can also combine your business, and sell both online and offline, to increase your profits and grow your business faster.
Both Jerret Turner & Brian Greenberg are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jerret Turner has sinced written about articles on various topics from Writing, Computers and The Internet and Advertising Guide. LinkAcquire is your one stop solution for article marketing and information and services. Visit today and. Jerret Turner's top article generates over 40500 views. to your Favourites.
Brian Greenberg has sinced written about articles on various topics from Online Marketing. Brian Greenberg is an experienced licensing attorney and a co-founder of LicensArt.com, an online gallery of artwork available for commercial licensing.
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