Television is now the largest advertiser friendly medium in the world and the evolution of video commercials is a fascinating journey. Interestingly, over a period of time the themes of video commercials have shifted from being product centric, to themes that are designed to attract the attention of the audience first and display the product later. Today, a video commercial is expected to be more than just a video displaying the various products that an organization has to offer.
To discuss the evolution of video commercials it is important to know how it all started. In 1941, The Bulova Watch Company paid WNBC (then WNBT) $9 to display the first video commercial on television. The Bulova commercial was an instant success and it was only a matter of time before other video commercials started making an appearance on television. As expected, video commercials evolved and started using custom audio tracks (popularly known as ?jingles?). One of the most popular jingles till date is that of the Coco Cola company, the jingle is now synonymous with their flagship product Coke. With time, the value of advertising slots has gone up and a 30 second prime time slot can cost close to $2.6 million.
Like television and films, video commercials have also benefited from advances in cinematography. It is common for video commercials to display complex CGI (Computer Generated Imagery) and animations. Over the years, there have been numerous video commercials that have received acclaim, but some of the most popular video commercials have a central theme or character. A good example of commercials with a central character are Energizer commercials, Energizer commercials have a pink bunny with an Energizer battery powering the toy. The first video commercial with the Energizer bunny appeared in the year 1989 and Energizer bunny has been making appearances in video commercials for the past 17 years.
In 2003, a Honda Accord commercial nicknamed ?The Cog? was aired. The commercial showed a single transmission bearing putting into motion the series of events that usually take place when the ignition key of a car is turned. It took 606 takes to make the commercial and two pre-manufacture Honda Accords were dismantled to complete the commercial. What ?The Cog? did was signal a new era of ?out of the box? video commercials. ?The Cog? is still one of the most viewed/downloaded video commercials in the world and the UK based firm Wieden+Kennedy is believed to have charged nearly $2 million for shooting ?The Cog?.
Today, a video commercial is no longer just an advertising exercise, video commercials are designed to catch the audience's attention and provide valuable insight into a product or company. With so many themes to choose from, video commercials offer a complete advertising experience that print media cannot provide. From catchy tunes to stunning visuals, video commercials have much more to offer in terms of entertainment and market penetration. Contrary to popular belief, not all video commercials cost millions and even small and medium enterprises can now afford video commercials.
Super Bowl Video Commercials
At the present time, the internet has revealed vast sources of information, which has now become a popular way to make people know about your services. Whenever a visitor requires information about any product or service, search engines provide a list of all the companies providing the services according to their ranking. The company with higher ranking obviously attains the most visitors. In order to boost the ranking you are required to increase the links to your website.
A lot of website companies are available in the market which provide promotion for your services or products with the help of text comments and the most sophisticated video advertisements.
Between both of these promotion methods video promotions is the best way to make customers know about your product. It is so because everyone who has ever used the internet will surely depict that online video advertising is the most affordable and popular approach to reaching a worldwide audience, which is impossible through ordinary TV advertisements. You will be considered as a loser by your competitors if online video marketing is not the top priority of your marketing strategies.
The process of video marketing is very efficient and effective as you can see your ranking increased within 24 hours. However, before going for any of the video advertisements consider some of the features of an excellent video ad in your mind. First of all, the advertisement support most of the media players. It is essential to know that everyone doesn't the same software to play the media files, so your advertisement must be suitable for these players. Flash is the best choice here.
Another feature which is quite essential is the quality of video, which cannot be emphasized enough. It is so because low fidelity reduces the downloading time by half along with providing an opportunity to slow internet speed users to view your video promo easily. Although the eminence of the images and audio is not good in lower quality videos, yet they cover a wider range of audience.
The next thing is to promote your company's name and logo prominently because it is the only approach to increase the brand-value of your company. Placing your company's name at appropriate position in video advertisement not only increase ample of free web traffic but also help your potential customers to find out about you.
Once you have decided the outline of your video ad, its time to post it on most popular video sites. The massive popularity of video sites has made them crucial for all online video commerce. Your goal of increasing visitors to your site will get completed exponentially, because these sites will help you in expanding popularity and reliability. Before posting your video on any website, properly surf that website. It is so because all the sites are not similar, and you must not go for second best one site. Your organization's goodwill and reputation depend upon your taste, so be conscious while posting your video ad on a video sharing website.
For better assistance regarding video advertisement I'd suggest considering www.ActionVideoAds.com, where you will find superior quality video production at an affordable price.
Both Richburg21 Greg22 & Neal Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Richburg21 Greg22 has sinced written about articles on various topics from Music. Blake Barnett and Justin McAleece are the two founding partners for BLARE Media. They started out as a small Fresno video production company, and then expanded to offer San Francisco video production services. Currently they service client's video product. Richburg21 Greg22's top article generates over 1600 views. to your Favourites.
