How much do you know about Mail Fatality Rate? Well, you're about to discover everything you need to know and the six simple steps that you can start to get a higher response rate for every marketing piece you send out. This is critical if you want to get motivated sellers, and get to these motivated sellers before the competition!



Best of all, I'm going to show you how to do it without adding to your cost or changing what they say. But first I need to make a confession, I'm a mail murderer. Yeah, that's right, I'm a mail murderer. Every time I walk to the end of my driveway I get a big stack of mail. As I walk back to my house I tear up letters, rip up pieces of marketing material, postcards, without even looking at them. About 50% of my mail never even makes it into my house, never even gets read don't judge me because you probably do the same thing. more importantly. So do your homeowners; the ones you want to make deals with. Yeah they're doing the same thing. The letter you send out to them, yep it may be next. But I'm gonna show you how you can beat the mail fatality rate

DID SOMEONE SAY "MAIL MURDER"?

Well what is the mail fatality rate? You've seen all the statistics before about how many pieces of mail, solicited and unsolicited people receive every day. You know about it yourself every time you go to the mailbox and you have to rifle through all these advertisements you didn't ask for just to get to the stuff you actually want. Americans get pounded mail. The mail fatality rate of how much mail actually gets destroyed before it even gets read. Letters that you send out to get to homeowners looking for motivated sellers are no different.

Now that's a pretty frustrating thing to think about. You've written this great letter, with this great solution in there. You spent all this time to find this motivated seller and your letter gets destroyed before it even gets read. It's so important it forms the top of what's called your Real Estate Marketing Funnel. At the top this funnel is very wide representing how many people you attempt to contact. It gets narrower and narrower, representing how many people open it read it respond to it, set up an appointment and eventually a motivated seller signs a deal with you. That forms the funnel, where at the bottom drips out that deal. Up at the top, is the open rate, how much of the marketing stuff you send out that's actually opened.

The more we can optimize this, the more that just like in a regular funnel, the bottom part is gonna pour out for you, and that means more deals.

A motivated home seller is getting pounded with past due notices on credit cards, and utility bills, threatening letters from mortgage companies. I've seen sometimes a hospital bill arrive in triple, quadruple in just one day. So you're trying to and get a marketing message through to these homeowners who are getting even more junk mail than the average American. If you're gonna get through to them you're gonna have to beat the mail fatality rate.

ALL THAT JUNK

So what does junk mail look like?

From someone you don't know: It's a person or business you don't recognize

Bulk Mail: It looks like something that was mass produced.

Cold & Impersonal: Form letters or electronic postage

Looks like other Junk: We all know what junk looks like. If your marketing message fits into that stereotype, you're not getting past the garbage can!

Now that we understand what to look for we can start to overcome it with the six simple secrets to beating the mail fatality rate.

SECRETS TO BEAT IT

Envelope Size: Instead of the standard #10 envelope, try using the greeting card size. It greatly increases your odds of being opened.

Envelope Color: White is the color of death in this business. Bright colors draw the eye and pique curiosity. These usually come from friends or family, inviting you to events.

Stamp Choice: There are so many great choices at the post office nowadays, from Harley Davidson to Yoda. Pick a theme. Why would you go with the boring old stamp?

Center Address: Hand address the envelope. It draws the eye and it looks more personal.

Return Address: Stay away from address labels and always put a person's name, not a business.

Personal Touch: This is the most important. A hand-written note on the front or back makes a huge difference. Even something simple like "For you, Bob" with a little smiley face would go a long way. It doesn't take much time and it makes the presentation more personal. When it becomes personal, people are more inclined to respond.

PRIZE INSIDE

I want to introduce you to a higher technique when you're using a marketing strategy to your homeowners, called "The Prize Inside" technique. It's a great way to get motivated sellers! You put something in your envelope that it looks like a prize, something a little bulky, it a bit of a shape, maybe even a little weight to the letter you send out. This technique drastically improves how often your letters and your marketing pieces get opened. Pens and pencils don't really work very good cuz you can feel them. Unless they want a free pen it still goes right in the trash. Tie it into your letter. I once got this spectacular marketing piece and inside of it there were a bunch of teeth on a string the headline of the letter was like "Hey Damian I feel like I've been trying to pull your teeth" That letter got read.

So, we've covered 6 simple secrets to overcoming the mail fatality rate; from the strategic way you choose your envelope size, your envelope color, the type of stamp you use, to not only how you address it to your sender but also the return address you use, and also putting on that personal touch. All these will have a huge impact in improving your open rate, which is gonna improve your response rate and all without increasing your cost or the amount of work you're doing. That means less money spent, more motivated sellers, more deals and more dollars at the end of the day!