What did I do wrong?



I had everything set up. I had a perfectly written script. Hands on knowledge about the various products I was touting. I also had a sharp mind and a sharper tongue. I had heard stories of friends earning great amounts of cash doing the same thing huddled in their converted living room offices. But things weren't turning out quite like I had expected.

I made the same mistake as anyone else who wanted to start telemarketing at home as a viable alternative to an offline real world job. 50% of your success depends entirely and some may argue, totally, on the type and quality of marketing lists that you have.

Let's face it, companies get lists from tired marketing managers and business developers who collect an unfocused database, dumping as many names as they could possible in their bid for a quantifiable outcome to their day's hard work. So you – the end user – the hopeful telemarketer, gets saddled with something that is doomed to fail as expected from the start.

So what should you do? Build up your own lists based on your acumen and market know-how? That may be possible, but that will take you a long time and will require spending resources that will cut into to a profit margin that is questionable to begin with. You are working at home to get money, not spend it, or waste your time chasing dead ends for a corporation who isn't willing to pay for it.

My advice would be to get qualified lists. High quality and targeted marketing lists are available on the internet. They come from professional organisations that compile these lists from a marketing viewpoint, dissecting attitudes and other factors that may determine potential purchasing decisions. These lists are specifically for direct mailing and telemarketing, tailored to different ranges of products and services.

Where to start? I understand that there are many websites out there that offer these sorts of services, but be wary of those who tout databases for email marketing. It will get you nowhere fast. There are plenty of sites offering telemarketing lists that can provide you valuable advice on telemarketing, as well as how you can best make use of a calling list. Generally, it's a good idea to start at a place that already has a collection of valuable and highly targeted lists for telemarketing at home. Don't worry about investing a little money for a quality list – you'll have a lot more to gain compared to free lists or lists of inferior quality.

Start telemarketing at home with a quality, highly targeted marketing list and it will bring you places. It has for many people – and it surely will for you!