Ask for testimonials, and then post them throughout your site. You can never have too many testimonials. Include them on your homepage, on your checkout page, on your ?about us,? or any page. Be proactive and ask for testimonials. After you complete a sale, e-mail your customer and ask for a testimonial. To make it easier for them, include specific questions such as ?Would you recommend us to your friends?? or ?What did you like the most about working with our company?? The key is to make it easy. Three four questions will give you enough feedback. In case a customer leaves a voicemail testimonial, post the audio file on your site. Invite experts to comment on your site. Getting an expert in your field to provide a positive comment about your company might give a huge boost to your credibility.



Don't ignore your customers. Answer your e-mails in a timely fashion. You should never leave an e-mail unanswered for longer than 24-hours. If you have a system where customers can leave voicemail messages, respond to them in a timely manner.

Demonstrating your philanthropy is an excellent image builder. Be careful that your motives are honest; otherwise, the negative effects could be devastating. People in general appreciate charitable organizations. Making too much about your good deeds is not advisable due the fact that your prospects might regard you as arrogant.

To build your reputation, join credible organizations such as trade associations, chambers of commerce, the Better Business Bureau, etc. Post your portfolio of clients. Ask if it's OK to post their company logos on your site, and see if they are willing to provide a testimonial. Share your professional experience with your customers. Volunteer at community events.

List your credentials. If you are a professional list, your college degrees, your professional experience, the awards you have earned, your professional certifications. In case you are selling a product list, awards or reviews of your company might have received.

Credibility is something that's earned. You might need to give before you get. If you are a web designer, you might want to give a free consultation. A software company might offer a try before you buy promotion. Because you are prepared to give before you get, your customer has an opportunity experience your company without having to make a financial commitment.