Many businesses wonder when they are thinking about getting set up to accept credit cards whether they should accept debit cards as well. People love to use these cards that look like credit cards but take the money directly from a person's checking or savings account instead of charging them for the purchase.
Debit cards are convenient for consumers because they don't have to carry around cash or a checkbook but at the same time they're not overspending by using a credit card for daily purchases.
Accepting debit cards is also a great choice for a business for many reasons:
*Another payment option is always a good idea.
*Using any kind of "plastic" causes people to spend more and buy more impulse items.
*The payment is based on the amount of money in the customer's account, so the payment simply won't go through if they don't have enough money--no bad checks!
*It is very difficult for fraud to be committed with debit card payments, since the person using the card has to know the PIN number.
*It's actually cheaper to accept debit cards than it is to accept credit cards because there is no transaction fee paid to your payment processor.
If you think you're already equipped to accept debit cards but you don't have a keypad for people to enter their PINs on, you're missing out. People can still use their debit cards like credit cards on your credit card machine, but the trouble is your credit card processor will consider that just like a regular credit card purchase.
That means you have to pay the transaction fee and the discount rate that you pay on any other transaction, which you wouldn't have to pay if your customer were using a regular credit card.
If you get a device that allows people to enter their PIN numbers when they pay, you'll cut out the fees and be assured of a secure transaction.
The company that provides your credit card payment processing should be able to get you the proper equipment to accept debit cards as well. Once you start providing this service for your customers, you'll wonder why you spent so long paying credit card fees for these transactions.
If you are just now looking into accepting credit cards, talk to the company that's setting up your merchant account about accepting debit cards as well. It is no more hassle for you to provide both options, your customers will love it, and you'll save a little money in the process. It's really a no-brainer to get set up to accept debit cards.
That Accept Debit Cards
The infamous Debit card/check cards that are offered by all banks have become the best way to pay for everything from movie tickets online to rental cars. And the government reports that debit card transactions have grown to more than 25 percent a year and have out grown all credit card transactions.
As there appeal is very understandable. As Debit cards are quick and easy to use. But using a debit card can cost you hundreds and even thousands of dollars a year, no really. So I will show you why you should never carry the evil debit card.
More Risky than Carrying Cash
First you must understand that all U.S. banking institutions lost an estimated $662 million to debit card fraud in 2005. Now guess what all these banks are trying to do? They are trying to recover this money that is being lost. You would probably be safer to just carry cash.
Although you don't have much support if your card is lost or stolen, but at least your loss is limited to the amount of the missing money. With having a debit card you will put your entire bank balance this is in your bank account at a high risk. If you link your checking account to your savings account to avoid overdrafts, you put the balance in both accounts at risk, as you will face ridiculous overdraft charges.
Now think about this, where if a thief gets a hold of your credit card, the federal Truth in Lending Act will limit your liability for any fraudulent credit card charges to only $50 yeah that's right only $50. In which you may not even be obligated to pay that much, as these financial institutions will not impose any charges on their defrauded customers. And while the case of fraud is being investigated, you can refuse to pay any part of these unauthorized charges.
But the evil Debit cards fall under a very different set of laws, known as the Electronic Fund Transfer Act. To limit your liability to $50, you have to notify your bank within two business days after discovering that you're debit card has been lost or stolen. And if you wait longer than that, but if you wait to give your bank notice of the fraudulent transactions within 60 days of when your bank statement is mailed to you, then your maximum liability jumps to $500. So if you happen to miss that deadline, there is a good chance that you could lose all of the money in your bank account.
Because the debit card accesses the fund directly out of your bank account, you can be left without your grocery money while the fraud claim is being investigated.
Now this is stupid!
A single trip to Burger King was enough to send Tom Martin's checking account into absolute freefall. Where Mr. Martin had made at the time to be considered a small mistake, where he paid for some food using his debit card. He thinks he spent only about $3 more than he had in his bank account. But unfortunately, by the time he had realized that there was a problem, the bank had hit him for about $350 in overdraft fees. So at $35 per charge, it's easy to rack up hundreds of dollars in needless NSF fees.
The Center for Responsible Lending, a consumer group, estimates that overdraft charges from debit cards cost people about $8 billion each year. I still remember when banks used to refuse any debit card transaction that would overdraw a depositor's account. But not any more. As banks could warn depositors when their accounts are close to being overdrawn. But they don't.
Instead most of these financial institutions will automatically enroll their depositors in a program that loans their customers the amount of the overdraft—but at a steep price. The Center for Responsible Lending estimates that Banks that offer these lending programs can expect an drastic increase in overdraft revenues, as much as 200 to 400 percent per year.
With it being calculated as an interest rate, rather than a fee, the cost of these loans is ridiculous. The average amount of a point-of-sale purchase that overdraws an account is $14.75. But the average over draft fee is more than double that amount. According to the agency, most consumers only use these loans for a few days. So on an overdraft loan, the annual percentage rate can be as high as a WOPING 20,000 percent.
In defense of this practice, I consider to be financial rape, the bankers like to point out that it's the responsibility of the account holders to monitor their account balances and avoid overdrafts. Which is ridiculous but, of course, that requires the account holder to know how much money is in their account. Which is the reason why we trust banks to hold our money for us but instead the choose to take us for every hard earned dollar that we have. I think that I will just stick to carrying cash
Both Source One Merchant Services & Keishon Martin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Source One Merchant Services has sinced written about articles on various topics from Credit Cards, Debit Credit Card and Business Loans. North American Bancard offers some of the lowest rates around for credit card processing and has free placement programs to get the latest technology into your business. Visit www.sourceonemerchantservices.com for information on accepting credit cards, ch. Source One Merchant Services's top article generates over 5400 views. to your Favourites.
Keishon Martin has sinced written about articles on various topics from Pregnancy and Family Planning, Debts Loans and Credit Cards. Keishon Martin is a writer for KeyWorldWide Inc. which owns ,. Keishon Martin's top article generates over 49500 views. to your Favourites.
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