Over 100 million visitors watch video clips each day. By some reports, there are more than 60,000 people who upload videos within a single day.

YouTube was "born" from the creative minds of a couple of former PayPal employees. It first became active on February 15, 2005 . Despite its enormous size the Youtube website is still in its infancy.

Who Uses YouTube?

Everyone. From wannabe stars to your local politician. Yes, it's true, political candidates and fans alike now use YouTube as an informal medium for advertising. Barack Obama is one of a few candidates that have a large fan base on YouTube.

Even political commentators are joining in, realizing millions may hear their voice and message, and even internationally candidates are using YouTube as a platform to market their campaign and platforms.

Web 2.0 offers many cost-effective ways of promoting your website and YouTube is no different. And that's just one part of Utubing. It is also one of the most fun ways of promoting your website. There is music, there is video, there is creativity, and there is marketing. A terrific mix, isn't it?

* Browse around

If you are new to YouTube, take your time and have a look around. It's a fascinating world out there. Take your time. Look at the kind of videos others have made. You'll find some of your favorite music videos, movie scenes, vintage videos, personal videos, documentaries, and of course, a glut of marketing videos. If you find something in your niche, make a note of it. When you make your own video, you'll need to come up with something different from your competitors.

* Create a video

That's what you're there for. Grab a video recording device - your camcorder, digital camera, webcam, or your cell phone, and get started. Like anything else, you won't get it right the very first time. If you look at your first video and feel like pulling your hair out, remember that you're not alone. Making a video is much easier in your mind than in practice. Over a period of time, you'll get better at it. Which brings me to another point; just one video won't win it for you. Once you've uploaded your first video, start working on the second video and then the third. Yes it's not easy but it's much easier than some of the other marketing techniques. This will also give you an opportunity to experiment with a variety of techniques. Some may flop miserably while some may enjoy wide popularity and may turn into a rewarding viral distribution.

* Spare a thought for the viewers

YouTube is free but viewership has to be earned. So here is humble advice. Do not make videos that take forever to load. People have other things on their mind. And a site like Utube has many choices for them to pick from. A study on video-sharing websites suggests that a video works best when it is under 5 minutes in length. So even though YouTube allows you a maximum of 10 minutes, keep it under 5 minutes.

Before you upload your video, ensure that the file format is accepted. YouTube accepts .WMV, .AVI, .MOV and .MPG formats.

* Entertain

I'll say this a hundred times over - YouTube is not your marketing collateral. DO NOT sell your product on Utube. Use it wisely to get people interested. Once they start flocking to your website, you can sell all you want. The minute you start boring them with your "Buy Me" messages, they'll turn the other way. The best way is to come up with something entertaining that the viewer would want to sit through. When you have six interesting videos on something, the viewer will surely want to know you. That's when your marketing begins.

* Add your website URL

You've made a great video and you're getting a lot of comments. All of it will count for nothing if it doesn't result in increased traffic to your website. So add that all-important URL with your video. You may add one before the video and one after the video. Add your URL to your YouTube profile as well.

* Market through others

Whoever said you need your own videos to attract traffic? If you don't want to spend time creating a video, approach a popular YouTube user. Offer them a payment for displaying your link on their videos. That's encouragement for them to come up with interesting videos and a marketing platform for you without sweating too much.

* Put up a video on your social networking profile

This may not seem relevant at first but it will surely help you get popular. Put up a bunch of hit Utube videos on the other social networking profiles that you use. A few examples are Digg, De.li.cious, Orkut, and Reddit. That will make your profile attractive and help in getting new contacts.

* Participate

If you want others to visit your profile on YouTube, start with visiting their profiles. Browse through videos, add comments for their videos. Don't spam their profiles. Offer genuine comments and try to initiate a dialogue.

* Spread the word

If you have uploaded your own video, get your friends and family members to view it and rate it. Nothing works like a five star rating. Ask them to chip in with a few good comments as well. The biggest mistake is to assume that uploading a video is the end of it. It needs a lot of promotion to make your video visible.

* Tag your video

Now this one is the most obvious idea. Use appropriate and relevant tags for your video. You wouldn't want a person to miss out on your video if he or she is looking for something similar.

What you've read above are just a few ideas you can use to drive traffic to your Utube profile and thus to your website. You'll find more as you go along. As you see other users, you'll pick up a few interesting tactics. The bottomline - be innovative, be observant and be smart.