In my time as a bartender, I've come across what I like to call the "3 Biggest Lies of Bartending."
A long time ago before I set foot into this industry, I was convinced by others that the following were "requirements" in order to become a successful bartender. Well, I've had great success in this industry as a bartender, and let me tell you, I got there without any of the so called "requirements" listed below, and you can too.
So here they are:
* Bartending Lie #1 - You need to know hundreds of drink recipes to be a great bartender. Nothing could be further from the truth! I make the same twenty drinks every night at the nightclub I currently work. Sure, there are drinks other than those twenty that get requested once in awhile, but it's nothing you can't handle.
If I get "stumped," I'll ask the bartender I'm working with, look it up in the recipe guide, or ask the customer. Yeah, that' right, if all else fails, ask the customer how to make it. There' no need to have an ego around this. If the customer doesn' know, I'll try and narrow down a color/flavor and make them one of my specialties (which they end up liking better anyway).
No matter what type of establishment you work or want to work at, they'll have a base of twenty or so drinks that are asked for, not hundreds. Sure, it's nice to have a some killer drink recipes up your sleeve when someone asks "make me something good." But you don't have to know hundreds of drinks before you step behind the wood. There's no need to numb your brain studying recipe books in order to become a money-making bartender.
* Bartending Lie #2 - You need a Bartending Certificate or License to bartend. I'm not sure where this concept came into existence (although it sure benefits bartending schools). But there is absolutely, positively NO LAW that requires you to have a license or certificate to bartend.
Now, many states and provinces require an alcohol awareness certification to ensure responsible service. But this is required by all service staff in the industry and is issued by the government for a fraction of the cost of a bartending school tuition. I've got nothing against bartending schools, they are a great way to get your foot in the door and get confident behind the bar, but their "certificates" aren't mandatory in order to bartend.
* Bartending Lie #3 - You need to "pay your dues" and work as a bar back for years in order to bartend at a hot spot raking in the big bucks. This is absolute bull! I know so many bartenders that got behind the bar faster than you can imagine, including myself.
If you think it takes years, it will take you years. If you believe there's a better and faster way, you'll find one. Either way, you'll prove yourself right.
If you've been sitting on the fence, saying you'd like to become a bartender "someday." Then I hope the truth revealed here will inspire you to get up and get going to make it happen.
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That's because you've bought into lie number one: Pens are a great way to easily promote your business. The truth is a pen is good for branding your business, but it does little to promote your business. Why?
Because it doesn't do any real promoting! A pen with your logo, name, address and phone number just tells people who you are. It does nothing to make them want to use your company's product or service. Worse, it just lies around, waiting to be picked up and used-and mostly it will be used to make a grocery list, not to find your company's name and address!
Lie number two is that pens are a great way to inexpensively market and promote your business. This isn't true, and that closet full of pens should be proof enough. Yes, you can get fairly cheap promotional pens, but you know what they really tell people about you? That you're cheap!
People aren't stupid. They know a cheap item from a more expensive one. And even though they will take and even use your pen, they will not connect you to quality. If you want a pen to do that, and you do or why bother, you're going to have to buy more expensive pens that show you're a class act all the way. This kind of promotional pen costs a great deal of money, so you won't get away, um, cheaply. Quantity and/or quality will, either way, cost you money, so pens aren't really a cheap promotional item after all, are they?
Now, for lie number three. Yes, it's the big one! Because everyone gives pens away as promotional items, you should too in order to compete. Remember being in high school where everyone dressed the same way? Look back at your yearbook and you'll see that everyone pretty much looks the same. Only a few brave souls who dared to be different stand out.
Same thing with promotional pens. There are a gazillion of them out there. And they all pretty much look the same and say the same thing: logo, contact information and website URL. If you want your promotional item to “wow" your customers and potential customers, you won't do it with a pen, most likely, unless it is one killer, expensive pen that does everything a cell phone can do.
The promotional arena is just saturated with promotional pens. So break away from the herd! If you feel you have to use a writing instrument as a promotional item, look into buying some cool mechanical pencils!
They're easily available and are far more effective for promoting your business than promotional pens for two reasons: 1) Not everyone else is giving them away, so they're automatically different, and 2) (and this is a secret!) people want them. Why? They're great for kids to use in school or to do homework. And help one of today's busy, overly zealous parents out by giving them something little Jake or Jane can use, and I guarantee you'll be remembered-and better, called on for your product or service!
Both Jeremy Sherk & Cindy Carrera are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jeremy Sherk has sinced written about articles on various topics from Interview Questions, Promotional Advertising and Cover Letter. Jeremy Sherk is an expert, world-class bartender who has helped thousands of bartenders land their dream job, and explode their level of cash. Jeremy Sherk's top article generates over 60500 views. to your Favourites.
Cindy Carrera has sinced written about articles on various topics from Promotional Advertising, Parenting and Marketing. Cindy Carrera is a freelance author who has written numerous articles about creative gift giving at/ Read more o. Cindy Carrera's top article generates over 1300 views. to your Favourites.
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