In the heart of a man in a major urban city there beats a dream. This dream includes the proverbial white picket fence and prosperity. He finds a product he is sure will be a best selling item. He does quality research on the item and sees enormous profit potential so he acquires an unlisted phone number and operates his business from a basement apartment located at the back of a house in an undesirable part of town. There are no signs located outside his apartment and each day he wonders why no one comes to buy his product.
If this fictional scenario seems absurd that's because it is absurd. If you are going to develop a business you need to find a location that is high profile. You will need to advertise your business and employ additional methods of marketing your business.
Yet when it comes to ecommerce there are so many businesses that engage their online business in a hide and seek game with potential customers. There is a lack of marketing strategies that can provide an increase in visitation. Like our fictional example these ecommerce businesses are operating as if they don't need a phone number, high traffic location or any signs that might help customers find them.
Search engines are to the Internet what phone books are to telephone customers. These search engines are relied upon to help the online customer find the most likely sites that may have the information, products or services they are interested in purchasing.
Similarities also exist in the paid placement of certain businesses in both phone directories and online search engines. However, the search engine is different in one respect. The search engine will rank sites on the basis of how trustworthy and relevant they are with respect the keyword or phrase the customer types in. This information is constantly being updated and positions will change.
Your site does no good if it is hidden away in an undisclosed part of cyberspace. You may have a dream that someone will find it and, in the finding, create a ripple effect that results in your own personal financial independence.
Because you have gone about the hard work of creating a business plan, securing funding and developing a website you should also be as fervent in optimizing your website through Search Engine Optimization (SEO) techniques while employing every other reputable marketing technique at your disposal.
You want customers and they need to know how to find you.
Help them help you.
The Back Room Editors
There is probably not another profession on the face of the earth more tailor-made for the "average person" to develop into a stage seeker than MLM. From the time you take your distributors to their first major event on (and perhaps even from the time you take them to their first business meeting), many of them begin to long for the moment when they can step up to the microphone. In fact, one the first declarations they make is, "Next year, I'm going to walk across that stage!"
There is something intoxicating to people about being center stage. Actually, I find it rather humorous that while I hear many people declare an aversion to speaking from the front of the room, it never seems to shorten the length of their remarks. In fact, sometimes the so-called terrified ones have to be cut off by the host of the program because they won't shut up.
Although the lure of being on stage for money has a compelling charisma, I would list it as one of the most expendable activities for any leader wanting to make the big money. You may be wondering why I say that. It's because your best money-making spot is the back of the room as you watch your leaders flock to the stage.
The more your leaders get to participate from the front of the room, the more momentum and enthusiasm they will have for the event. Incidentally, they almost never find fault with an event in which they are a major participant.
It is important to begin cultivating them for that leadership participation as soon as you sign them up. Begin in small groups, like at a home party or a small meeting. First, they need to observe you (or someone else) and ask questions. Then, you need to coach them for a small participation role. When they have successfully mastered a supportive part and have proven that they can manage the clock, you will want to give them their starting role chance.
I first heard this "lead from the back of the room" stuff from my husband Taylor back in 1986. I though, at the time, that perhaps it was overrated. I was confident back in my professional teaching days that a trained presenter would be hard to beat.
What I learned is that it's not about "beating." It's about developing, encouraging, supporting, and envisioning. It's about accepting standards, temporarily, that might drop a tad so that they can ultimately rise to a new level. This fits right in with Taylor's motto: "We build the people, the people build the business."
In December of 2002, Taylor and I decided to host a historic Leadership Summit meeting. We had 55 of our top leaders come in for a 72-hour marathon. It was one of our finest hours. After a Mexican fiesta dinner and a tour of our estate, we held a Vision Workshop. The breakthroughs that began to occur there are still unfolding. On Saturday, seven of our top leaders presented to the group. The afternoon culminated in a question and answer panel followed by an inspirational call to action. I'm sure the string of seven limousines we hired to carry us to a holiday party at the CEO's estate added extra sparkle to the event - but we are still at a loss for words to describe the power of the entire experience.
"Leading from the back of the room" is what generated that winning format. It is also how you can get the most out of an event while observing the responses of the audience. I would encourage you to set your ego aside and build up those around you. You may not see your name on the program, but you're more likely to see it on a bigger check.
I've always said if I can make at least $30,000 a month, I can get by. If you aren't happy with where your leadership has taken you, try stepping out of it and passing the baton. Trading glory for dollars seems like a pretty fair trade to me.
Here are some tips for leadership development:
1. Set and live by high standards;
2. Be consistent;
3. Know your people;
4. Bring out the best in people;
5. Earn the respect of your team;
6. Delegate;
7. Build confidence by showing confidence;
8. Project positive expectancy;
9. Create team achievement;
10. Communicate enthusiastically;
11. Have a vision.
Remember Mary Kay's National Sales Director, Luella Gunter's famous words, "Ultimate success is the ability to inspire followers to become leaders."
Both Scott Lindsay & Eileen Silva are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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