There is a crisis in the workplace today, and believe it or not, it's about the quality of writing. That's right: poor writing skills are at the core of issues such as low productivity, inferior quality, and poor customer relations.
Think about it. Modes of business communication have changed radically in the last ten years. Previously we conducted most communication verbally, either by telephone or in person -- meetings, visits, etc. But in this digital age we have become communicators by the written word. Business is conducted internationally via email and instant messenger, and often we never even meet the person on the other end of the keyboard. What this means is: we are what we write!!
Consider the following:
More than 20 percent of adults read at or below a fifth grade level.
A whopping $225 billion is lost by business each year because of poor reading, writing, and math skills.
71 of all business correspondence is initiated to clarify a previous correspondence.
When a business is represented poorly in its written communications – poor grammar, inappropriate tone, misspelling, ineffective format, and so on – then everything else about that business is in question. The logic goes something like this:
"If they don't care enough about their written communications
and correspondence, then how competent is their customer
service and what is the quality of their products?"
In general, the impact of poor writing on a business is difficult to measure, and therefore, we tend to disregard it, and search instead for some elusive solution to our miscellaneous business woes. Cease your search for the elusive Holy Grail, and look instead at the quality of your and your employees' writing. You may be amazed at what you find!.
Bio of the author:
Variety is the spice of life and the source of great fodder. So says writer, scholar, teacher, and business practitioner Mary Anne Donovan. Mary Anne has been teaching in both graduate and undergraduate programs for the past nine years, with a specialty in business, technical and professional communications. In addition, she is the Chief Editor of Writer Online, a professional ezine for writers and lovers of writing. Mary Anne has her master's degree in liberal studies with a concentration in digital virtual literacy and rhetoric from Empire State College.
The blog can be found at www.businesswriting-courses.com
The Business Of Writing
For every successful freelance writer who is living the dream by writing for Rolling Stone, Newsweek or Cosmopolitan, there are a thousand others who come up against rejection after rejection and start to lose faith that they will ever make money from their craft. It's easy to get discouraged that your writing will never get you anywhere, but there is one very good home business writing opportunity you have probably either overlooked or never considered that will generate real, tangible income for you from writing even if it doesn't happen to be glamorous or prestigious like writing for a major national magazine.
This home business writing opportunity is in the area of search engine optimized keyword articles. The market for search engine optimized (SEO) keyword article writers has exploded over the last two years. Essentially, business owners and cyber entrepreneurs have caught on to the fact that the success or failure of their business often relies directly on the levels of website traffic they get and their conversion rates from this website traffic. Therefore, it is in their best interests to generate relevant website traffic while providing content that will actually relate to their visitors.
This is where SEO keyword articles and your home business writing opportunity come into play. Businesses who want more traffic through search engine clicks hire writers like you to produce relevant articles laden with common search phrases and word combinations relevant to their business. They post the articles on their websites and then every time someone searches for these phrases, your article on their website comes up. This helps draw more traffic and potential customers to their website.
Make no mistake – becoming an SEO writer is a real way to make money as a home business writing opportunity. The work is plentiful, if not hugely fascinating, and the pay is steady, if not fantastic. You may not be writing for Rolling Stone, but by taking advantage of this home business writing opportunity, you can start to see a real income from your writing which is more than many freelance writers are able to say.
Both Mary Anne Donovan & Vincent Murphy are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mary Anne Donovan has sinced written about articles on various topics from Shopping, Other Business and Computers and The Internet. Variety is the spice of life and the source of great fodder. So says writer, scholar, teacher, and business practitioner Mary Anne Donovan. Mary Anne has been teaching in both graduate and undergraduate programs for the past nine years, with a specialty i. Mary Anne Donovan's top article generates over 3600 views. to your Favourites.
Vincent Murphy has sinced written about articles on various topics from Portugal Holiday, Network Marketing and Home Based Business. Vincent Murphy can help you to find the best home based business ideas and opportunities so you can work at home visit: . Vincent Murphy's top article generates over 49500 views. to your Favourites.
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