We are all aware that get-rich opportunities have been around in various forms for centuries. Today there are numerous get-rich-quick opportunities in the mail order, network marketing and internet industries. The reality is that these get-rich-quick opportunities are not going to go away, so it is left to those who feel compelled to fight the never ending battle against these schemes to let the unsuspecting new entrepreneur know one essential truth: there is NO FREE LUNCH!

THE PSYCHOLOGY OF THE GET RICH OPPORTUNITY

The get-rich opportunity works so well and has withstood the test of time because there are always people who need more money. And there are always those who think they can get something for nothing. Credit card debt and bankruptcy are at an all time high in our society. When people are facing a mountain of debt they become desperate for money. They become perfect targets for the get-rich-quick opportunity. The mind becomes fixed on finding quick and easy ways of getting money.

GAMBLING TO GET MORE MONEY

There was a time, not so long ago when Nevada was about the only state where gambling was legal. Now just about every state runs some kind of state lottery. WHY? Because there are tens of millions of people who are willing to put down their hard earned money to win the big jackpot.

People wouldn't be playing the lottery every day if they didn't think there was some chance (no matter how remote) of them winning the big jackpot. People gamble for the same reason that they join get-rich opportunity programs, THEY WANT MORE MONEY, NOW!

THE HOOK

When the mind becomes fixed on the need for money, the door is left wide open for the get-rich-quick promoter to enter. He paints a fantastic mental picture of you obtaining all of your heart's desires, the dream house, the dream car , the dream vacation. All you have to do is purchase "THE SECRET MILLION DOLLAR PLAN" that will put you on easy street for ever.

The people who promote get-rich-quick schemes know exactly what their target market is thinking. They know their target market wants to make all of the money that they can, as quickly as they can. They know that when people feel they are in urgent need of money, they don't think in a rational, common sense way.

This makes it easy for the get-rich-quick operator to tell their target market exactly what they want to hear. They want to hear that they can get a huge amount of money, in a very short time, and hardly have to lift a finger to get it.

The get-rich-quick promoter knows that they have to strike while the iron is hot. They will tell their target market that their million dollar secret is legal, honest and ethical and that it is 100% guaranteed to work.

The sad truth is that there are millions of people each year who will spend their last few dollars buying into a dream that is really a myth made of the fleeting winds. They spend their money. And quickly discover they've been taken advantage of by empty dream sellers.

If you are among the millions of people who have fallen prey to the get-rich-quick dream sellers, if you feel you've have been unfairly taken advantage of, you can file a complaint with the FTC (federal Trade Commission) by calling, 1-877 382-4357. The FTC also provides information on how to spot and avoid all types of consumer fraud.

If you have a sincere desire to improve your financial condition, here are some things that you might want to consider: to improve your life style, you need to do what most people are unwilling to do. You have to create your own opportunities. You can do this by taking advantage of the free information available through your local library and the small business administration. You knowledge you gain is what will enable you to provide something of value to your customers

Don't expect someone else to do for you what you can easily do for yourself. You must be willing to sacrifice the time and effort that it takes to build your own opportunities. Perhaps you've heard the saying... "EASY COME, EASY GO." When people acquire huge sums of money without having to do much of anything to get it, in most cases, they usually don't hold on to it very long.

There are many lessons to be learned on the road to success. You will learn that true success in business comes only when you accept the responsibility of providing your customers with products or services that offer true value for the money that is given in exchange.

Always keep in mind that there is a price to be paid for anything of true value. If you want to build a successful business and make money, you are going to have to pay the price. That price is: MOTIVATION, PATIENCE, PERSISTENCE and SINCERITY!