Promotional products are a great way to get your company name out to the attendees of a conference or trade show if you do it correctly. Whether you are handing them out as part of the welcome package at registration time, trading them for names on your newsletter, or just passing them out to anyone who drops by your booth or buys one of your products, you can get even more mileage out of your promotional products by displaying them properly.



Presentation says a lot about your company and how it attends to the little things. If you are handing out nice promotional pens that are just dumped across a table or piled in a box, people will think that this is the way that you handle your business, and they may even be less attracted to the pens themselves. After all, if you don't value the pens enough to make them look nice, why should they want to have one?

The solution to this is to present your promotional products in a nice way that will keep people coming back to your table with friends for more samples. They will be attracted to a nice display, and thrilled to know that the promotional products that are so nicely displayed are also free to take or free with a purchase. A nicely printed sign that points this fact out may even help to draw more people to the table out of interest in a free promotional product that looks as if it has some sort of real value.

No matter what kind of product you are using to promote your business, you should find a nice way to show it off. Keep your box of pens shut and out of sight and a nice display of them fanned out across the table for people to see and touch. Keep folders neatly stacked with one folder standing up on top to attract interest and to make it easier to grab. Keep bags nicely folded with one or two handing for people to see and become interested in. Keep mugs in their boxes in your display to show that you are taking care with them, and place one or two out for people to see and touch (or place one of your promotional mugs out front with a collection of your promotional pens standing in it for a double display).

You will find that a nice display attracts more people and does some of the work of getting their initial interest for you. Once you have that, it is a short matter to take their causal interest in your promotional products all the way to a great working business relationship. Show them that you value neatness, presentation, and quality, and they will be much more likely to turn to you for their business needs in the future. A great presentation is about more than making your booth look good, it is about keeping your company image spotless in the eyes of the conference going public.