In 1963, Joe wrote a book that is STILL at bookstores --



"How I Made a Million Dollars In Mail Order." You would be

hard pressed to find a library in the U.S. that doesn't

have a copy on the shelves.

E. Joseph was a man among men. He once wrote this book

"The Virile Male." And he was. Here I was, aboard a cruise

ship to do my first speech on marketing (coincidentally,

about how I did a 12-product survey on AOL). Tag Powell

was generous enough to allow me to speak, even though I

was a total nervous wreck and could barely hold onto my

transparencies.

It was also the first seminar Mizel and I did together.

Anyway, Ted Nicholas, Dan Poynter, E. Joseph and others

were the big name speakers.

Well, Joe at the time was 79 or something like that. He

was still muscular and tan as heck. He oozed charm like

you wouldn't believe.

At the dinner table, he took roses from the vase on the

table and passed them out to all the women at the table.

They swooned. His wife of many years was with him. But if

she wasn't, he would have had many interested ladies --

even though at that point he could barely hear.

Like I say, he really WAS the virile male. And a man among

men. He was on all the famous talk shows at the time and a

celebrity in his own right. He had the art of dominating a

trade show and stealing the attention down to a fine art.

He was a master showman.

The products Joe brought into this country were many and

legendary. The ant farm. The spud gun. Shunken heads. Spy

cakes. Hypnotic kits. The list goes on and on.

My mentor, Lew Williams, produced the first seminar E.

Joseph ever did on the mail order business. That goes back

a long time ago.

Before that, Lew was trained in copywriting by Thomas Hall

who did $5,000 and $10,000 seminars and coaching back 30

years ago.

So to say that coaching, seminars and big ticket info

stuff is a recent innovation would not be true. It's also

proof the business is here to stay.

Lew had given me a letter of introduction to Joe. I gave

it to "the man." He looked at my writing portfolio I had

brought along. He said, "Son, you have a book here."

And that's all he told me. But it was a profound statement

you can understand by reading the rest of this article.

Anyway, the way Joe made money is he imported products

from overseas and sold them in the U.S. through 27

distribution channels, a list of which is in Amazing

Formula as a I recall.

The KEY to Joe's system and how he made his millions is he

ALWAYS got EXCLUSIVE rights to distribute the products.

That is where I first learned that you needed your own

exclusive product. Later, when I bought my Harvey Brody

course (another old timer), I learned Harvey did the same

thing. Mostly he invented products then private labelled

them or sold them through master distributors.

I always had this background and knowledge of the benefits

and importance of "EXCLUSIVE" rights to a product, at

least in the country you're selling it in.

A lot of people today don't have the benefit of this

perspective. They're building transaction businesses based

on making others rich. Which is fine as a training ground.

Here is my PROOF and point: At age 79 or whatever Joe was

when he spoke on that cruise ship, rumor is he STILL had

$500,000 a year in passive royalty income coming in from

his products.

Well, his son Howard could say if that's true or not. Joe

produced courses you can still probably buy from Howard

and I recommend then.

It's a bit of a shame when someone like E. Joseph passes

on and people are so quick to forget that if they stand

tall, it IS because they stand on the shoulders of those

who went before them.

Giants and titans like Thomas Hall, E. Joseph Cossman. And

for me, my mentor Lew Williams. I could add Gary Halbert

to that list now. And others.

I feel like a lone voice in the wilderness in today's

market saying, "Guys and gals, don't listen to songs of

the sirens. Have your own exclusive products. Create your

own resellers. Create private labels. Go forth and

expand."

The young kids of today are geniuses. Many of them. Like

Matt. Age 21. No college. Works for me 2 years and gets a

$60,000 offer. Congrats to him. It's a new world we live

in.

A lot of you guys and gals 40 years +. You got retirement

staring down the barrell at you. You weren't born with a

computer keyboard in your crib. You got something to lose.

You REMEMBER those ant farms and E. Joseph. For you, I

want to recommend you have, promote and sell your OWN

exclusive products.

I recommend you then sell those products via an affiliate

program as your DOMINANT traffic method.

"Son, you have a book here." That, I believe, is the only

thing Joe said to me. But he knew I needed my own thing to

sell. And he thought in terms of product exclusives.

Go and do thou likewise.

Best wishes,

Marlon Sanders

P.S. If you need someone ideas for your own big ticket

info product, here's a link I dug up:

http://getyourprofits.com/z/170/CD23336

It has 30 minutes of ideas from Action Grid. It's a good

audio to listen to.