As you may know, adding content to your website increases your site's search engine optimization, also known as SEO. Search engines will scan your web pages and index the information that they find. When someone performs a search, using the terms on your webpage, your page will come up in the search results. This will keep traffic coming into your site.



Make a List of Keywords: A very important part of making your SEO higher is putting together a list of keywords. Programs available online like Wordtracker will let you know how many people are searching for what key words and phrases. If your website is about pet care, for instance, you can use online programs to find out what keywords and phrases and being most searched for.

Create Keyword Density: Once you develop your list of keywords, plan to use two to three of your chosen key words and phrases at least three times each within the body text. You can use other variations of those keyword throughout the page. Keyword density measures the amount of keywords used in content. Keep your content full of keywords yet natural looking to maximize your SEO.

Separate Pages Need Separate Keywords: Each page should have its own set of keywords, based on the content found on that particular page. If you have a website about crafts, containing separate pages devoted to knitting, scrapbooking, sewing, etc, using the same keywords for each page would limit the amount of search engine traffic you would otherwise receive.

More is Better: Adding to the amount of content your website has is always a good thing. Content articles for your website should be at least 250 words long. Breaking down information into more manageable chunks of information will make your website more accessible.

Use Headings and Titles: When writing "keyword dense" content, it can be easy to sound like a broken record, repeating the same phrase over and over again. Use page titles, headings, and subheadings throughout your page.

Let Keywords fill In the Blanks: If you write your copy while focused on your keywords, your text may sound strange when read back. Instead, when you site down to write, write a non-optimized draft first, and then look for places to put keywords.

Remember That You Are Writing For People, Too: While it is important for the search engines to be able to find what you have written, your copy still needs to be interesting enough to hold your readers' attention. If it is boring and dull, no one is going to want to read it.