Donwan Harrell, considered as one of the former top 10 designers at Nike, is one of the main founders of one of the most popular urban clothing line company in the country, and that is the akademiks clothing line collections.



The akademiks clothing line is an American brand of urban clothing popular with the devotees of hip hop music and styles. Together with his brother, Emmett Harrell, along with another group of partners, Donwan Harrell has founded the akademiks.

The akademiks was popularized in 2001 by Brooklyn rapper Fabolous whose lyrical content advertised the brand. He also wore an akademiks velour on the inside cover of his debut album Ghetto Fabolous.

The akademiks has also gained popularity in the clothing industry due to the number of celebrities who wear the brand's PRPS jeans. The akademiks brand is popular in the growing multi-cultural hip hop scene of today, with artists such as Dizzee Rascal and 50 Cent partial to wearing the akademiks label.

Under Akademiks, Harrell the founder and Creative Director of PRPS jeans, a line of "luxury" denim. The PRPS jeans are created by akademiks, a New York-based clothing company founded in partnership by a former top Nike designer, Donwan Harrell.

PRPS jeans are manufactured in Japan, unlike other jeans which are mostly manufactured in China. The Japanese manufacturer of the jeans uses looms from the 1960s similar to the type that were used to produce denim for Levi's.

Not only did the akademiks gained popularity with its collection of urban clothing line, but also scandals. In 2004, the label achieved a degree of notoriety when its advertisements on New York MTA buses, which included the tagline "Read Books, Get Brain", were banned. Although MTA officials had not originally realised that there was any double meaning in this phrase, it was later pointed out that "get brain" was in fact a slang term for "receive oral sex" along the lines of "get head".

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