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The Walt Disney Company

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On your next Disney vacation, you may not notice the Frontierland cowboys moving through secret corridors in and out of the park. You will probably never see the imagineer studios where designers are fusing together robot animatronics or the Disney artist studios where painters and wood carvers are making the next attraction's hand-crafted signs.

You may not know what rides are being planned for 2009, or who the CEO of the Walt Disney Company is, but you can rest assured there's a huge team of Disney executives working behind-the-scenes at making your family's trip the experience of a lifetime.

Sometimes it's easy to forget that the Disney Company is pulling behind-the-scenes strings. When visitors enter Disney World Orlando, Tokyo Disneyland or one of the many Disney "empires," the illusion becomes real.

Every care and worry simply ceases to exist for people on their family Disney vacation, which is just the way Walt and Roy Disney imagined it. Like any business, there is competition, and with Universal planning a new Simpsons ride and a Harry Potter theme park, the Walt Disney Company knows it must keep developing or be left in the dust.

There are several projects being undertaken by Disney for 2008-2009. In California, the Mark VII Monorail is being developed to help transport people between parks, and new attractions for the ailing, Disneyland California park, including the Walt Disney Plaza, Walt Disney's Wonderful World of Color and the Little Mermaid Under the Sea Adventure.

Walt Disney World Orlando is changing the name of Disney MGM Studios to Hollywood Studios and is adding an American Idol attraction and Spaceship Earth is undergoing renovation at Epcot. The last major addition at Disney World Orlando was 2006's $100 million Mount Everest rollercoaster set in the Animal Kingdom. Tokyo Disneyland is adding the Monsters Inc. Ride and Go Seek attraction as well.

Perhaps the most anticipated new attraction is Toy Story Mania being developed for both American parks. In this ride, guests will board vehicles and navigate through a carnival midway, where they'll stop at several 3-D virtual reality game screens. Disneyworld executives hope to meet people's expectations and desire for instant gratification by greeting guests waiting in line with costumed cast members and a one-million-dollar singing animatronic Mr. Potato Head.

Once inside, Toy Story characters like Bo Peep, Woody and the Piggy Bank will be the carnival operators. "We look at it as gaming meets immersive storytelling," explained one of the designers.

Over the years, the package deals are getting a little sweeter to attract the budget-conscious. Consider that some Disney World vacation packages including a Disney resort room, dining plan and park ticket start at $79 per person, which is less than the cost of a single park admission ticket!

The "no expiration date" ticket option appeals to many families, too, enabling them to come back time and time again. Over the years, the Walt Disney Company imagineers have remained true to its original dream: to provide memorable, fun and educational vacations to families, spanning as many as three generational lines!

The Walt Disney Company

The Walt Disney Company which was founded on October 16, 1923 has a long and distinguished history. But it is a history that might never have existed if not for the perseverance of one man. That man of course was Walt Disney who together with his brother Roy O. Disney were the founders of The Walt Disney Company. Of course The Walt Disney Company has a long and colorful history that has had many books already written about it. So we'll just cover one particular area of the story. Walt Disney's perseverance.

You see Walt Disney was a man that would not give up no matter what. No matter how many setbacks he had he did not know when to call it quits. So how did he get started? Well early on in Walt Disney's life he got into drawing cartoons first for his school newspaper and after World War I he began working for newspapers and magazines. He would draw cartoons and do advertising work for them to pay his bills.

It was through this work that he met a fellow artist by the name of Ubbe Iwerks. Together they would form Walt Disney's first attempt at building a business. This was in 1920 and the company was known as Iwerks-Disney Commercial Artists. Unfortunately the business got off to a rough start and soon had to be closed. But Walt Disney wasn't finished there.

His next job led him into the field of animation. This of course is where he would really leave his mark on the world. Soon Walt Disney was ready for his next attempt at building his own studio. The one would be known as the Laugh O Gram Studio. The name came from a series of cartoons that Walt Disney was producing for a local Kansas City theatre operator. And it was nearly a success too. Walt Disney's inability to handle money would be his downfall this time around. And so after the company went bankrupt. Walt Disney packed up his bags and moved to Hollywood, California.

This time around Walt would team up with his brother Roy O. Disney. Roy was a former banker so he knew how to handle the money side of the house while Roy would handle the creative side. And so the Disney Brother's Studio was born. And it started off with a hit. Known as the Alice Comedies the studio began to turn out a number of short films based around the story Alice in Wonderland. They would turn out to be very successful and would lead to another character Oswald the Lucky Rabbit.

Walt Disney though had one final bump in the road before becoming ultimately successful. You see Walt had made the mistake of selling the rights to Oswald the Lucky Rabbit to its distributor. And now the distributor wanted to cut the fees they were paying. Further pressuring the Disney brothers they threatened to hire the people that were actually doing the work on Oswald the Lucky Rabbit away from Disney and they would form their own studio to do the work. Walt Disney wouldn't give in and so he lost both Oswald the Lucky Rabbit and most of his staff.

After what had happened to Oswald the Lucky Rabbit Walt Disney found his studio in need of a replacement character. And so Mickey Mouse was born. The rest of the story you probably already know as Mickey would become extremely popular. But Mickey wouldn't be here today if Walt Disney had given up. It was through his perseverance that The Walt Disney Company would become a reality. And millions of children can get a hug each year from a big furry mouse.

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