There is a huge problem that I have been seeing on the Internet these days when it comes to starting up an online business. The problem is that people are unable to actually turn their startup business into a profitable company. To put it simply, I find that new business owners are thinking like employees instead of entrepreneurs. What do I mean by that? Well, let me explain.
When you are an employee of a company you have the mindset of going to work for forty hours a week and collecting a paycheck when the week is done. This gives you a sense of security knowing that you have some type of money coming in, but in reality your are renting out your labor for the rest of your life.
To be honest, this mindset isn't all that bad. There is nothing wrong with being comfortable with the knowledge that you will have more money to pay the bills with next week, but it is NOT the mindset that you need to build a successful business.
A true entrepreneur knows that it is going to take a little while before their company starts to be profitable, but that's o.k. - They are in it for the long run. Now compare a business on the Internet with one in the physical world. On the Internet, there is generally a low cost (if any) to starting up, where in the physical world there is usually a large sum of money involved. Take franchises for example, on the very low end you are still looking at around $20,000 just to start your business.
Since the startup costs are far lower on the Internet, it is much easier for people to cut their losses and get out if they are experiencing any sort of trouble. It is not uncommon for new Internet business owner to still be showing slow results with a webpage at the end of their third month, especially if you don't have that much experience in internet marketing. This is partially due to the fact that it takes about three months for search engines to really locate your site.
It is important that if you want to think like an entrepreneur, you have to have specific goals in mind and be set on achieving them. Some of the best Internet marketers I know took around ten years to reach $10,000/month but now they are making millions. I guarantee you that if you asked them whether or not it was worth the trouble they wouldn't hesitate to tell you it was. It may have taken them a while to reach their goals but now they have positioned themselves in such a way that they have income coming in for life.
I urge all you new business owners out there to remind yourselves of your business goals, begin to think like an entrepreneur, and never give up on your dreams.
To your success,
Andrew Leone
Think Like An Entrepreneur
I got my start writing for pay over a decade ago by writing first person essays for small publications and online ezines (which at that time was still slightly novel). First person essays are a rough game to play. The pay isn't that great ? it ranges from unpaid work to maybe a few hundred bucks. And the prestige factor is nil unless you're published in a pretty big, 4-color national periodical. You'd be surprised what prestige means in magazines. It's not all Vanity Fair and The Nation and The New Yorker, my friends. The bread and butter periodicals are the ones you probably turn your nose up at. Good Housekeeping, Reader's Digest, Ladies Home Journal, Parenting?the list is long. Writing for periodicals isn't easy; competition is intense, articles have to be ultra topical and the sheer volume of writing you have to continually be hawking is staggering. It takes a lot of elbow grease.
What I learned from the time I spent writing for periodicals is that editors read submissions constantly and because of that, do not get excited about great writing ? rather they get excited about novelty. In other words, if you write an essay about say, how hard divorce is, or the cost of living in Southern California and how you think about moving to Nebraska or how after you had your first child you lost your sense of self ? those types of essays go into the "bad egg" file. You know, the circular. The trash. The "unforunately this submission is not for us at this time" letter.
An article about how painful divorce is written by a Badger catch-and-release Game Warden - that would be snapped up immediately. Why? Because that article has an angle. A "hook", as they say in the movie business. Right? Aren't you curious about Wolverine catch-and-release programs? Who does that??
I read an article in the New Yorker last week about mushroom pickers in the Cascade Mountains. Who does that?? It caught my eye because it's so far out of my realm that it interested me. My time is at a premium. And I read a lot. So I want to read something new and different. Something that will enrich and interest me.
Thinking like an editor is something that you do every day. Because your time is at a premium. And you consume a lot of media in one form or another. So you want to read something new and different. And you make choices constantly: Which TV show to watch. Which junk mail to glance over and which to toss immediately. Which newspaper article to read. Which billboard to notice. Which magazine article to read. Each day we choose what we consume based on the novelty and uniqueness of the choice.
So what's the screenwriting tie-in?
Keep your friends close but your enemies closer. Learn to think like an editor ? or a movie exec. Because their time is at a premium. And they read a lot. So they want something new and different.
Screenwriters can be a isolated at their desks with one script for months at a time. But executives have scripts all over their desks every day. And more arrive every day. Dozens, hundreds - stacks of scripts. So you need to stand out from those stacks. It might initially be the title of your script that is eye-catching and attention-getting. After that, it better be a unique premise, well executed. Learn to think the way executives or editors do. Writers need every advantage we can get. So think like an editor.
Both Andrew Leone & Julie Gray are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Julie Gray has sinced written about articles on various topics from Writing, Writing and Writing. A screenwriting consultant and writer, Julie Gray currently lives in Los Angeles.
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