(NYSE: TIF) today announced that it has launched an informational website in China. With 11 sections and 557 pages, the site, www.tiffany.cn, provides comprehensive and convenient access to information on a wide range of subjects relating to the Company, its history and celebrated jewelry collections which are offered in the jeweler's two retail locations in Beijing and Shanghai, as well as in TIFFANY & CO. stores worldwide.



The website, the Company's fifth after the U.S., U.K., Japan and Canada, comprises the following: Diamonds, which highlights Tiffany's authority as the world's premier diamond jeweler, details the essential qualities of Tiffany diamonds and information on choosing among the jeweler's renowned collection of diamond engagement rings; Fine Jewelry, including a lavish array of diamonds and gemstones in settings of ultimate glamour and style; Timepieces; Gifts and Accessories.

Additional sections include Tiffany Heritage; Jewelry Expertise, which gives instruction on the proper care of jewelry and answers commonly asked questions; About Tiffany; Catalogues; Customer Service; and Store Locations.

"Since its founding in 1837, Tiffany has been recognized for its expertise in diamonds and fine jewelry, as well as the highest level of quality and customer service," said Sylvia AuYeung, Director of Tiffany & Co. China. "Our new website gives us a more efficient way to disseminate important information to existing and potential customers."

The website advises visitors that authentic TIFFANY & CO.(R) merchandise is available only at Tiffany & Co. stores in China. The Company's current locations in China include the Palace Peninsula Hotel in Beijing and the Jiu Guang City Plaza Department Store in Shanghai. Buyers should be wary of purported TIFFANY & CO. merchandise sold through unauthorized channels, as genuine Tiffany & Co. products are not available for purchase in China on the Internet at this time.

Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. Other operations include consolidated results from ventures operated under trademarks or trade names other than TIFFANY & CO. For additional information, please visit www.tiffany.cn.

TIFFANY & CO. and TIFFANY are trademarks of Tiffany and Company.