I hear it all the time. What’s the best way to increase my conversion rate? If you really want to know, the best way to increase your conversion rate is to test, track and split test everything. That way you will find out what works for your site rather than following what works on someone else’s site. Always remember, what may work for ones site, may not work for your site. So to figure out what works best for you, you’ll have to do some trial and error testing. However, there are some best practices you should follow that will increase your conversions regardless of your website, business or niche. Yes I know that I just said that what works for one, may not work for you, but there are some universal strategies that will work for everyone. In fact, this is one of the simplest and easiest ways to guarantee an increase in conversions without doing to much work. All you have to do is add eleven numbers and some dashes and you’ll instantly see an increase in your conversion. Its called a phone number. If you add a phone number to your website and display it in a conspicuous location, you will experience an increase in visitor activity. Most of the time people won’t call, but it makes them feel more comfortable. Just as Live Online Support can increase conversion, so can a traditional phone number.When implementing a phone number, there are some guidelines I suggest you follow. To deviate from these guidelines could decrease your credibility and your conversions. The first step is to make sure that you have a toll free phone number. You want to associate yourself and your website with the major corporations. That’s how you increase your credibility. All the big brand name companies use toll free phone numbers when dealing with customers that want to call them. So many businesses do this, that many people expect a toll free phone number such as a 1-800 number when deciding to call. If you put your cell phone number or any other number that isn’t a toll free phone number, you could be defeating the purpose of placing the number on your site in the first place (which is to increase your credibility). So no regular phone numbers! Another reason why you should use toll free phone numbers rather than regular phone numbers is that it is a convenience to your potential customers. Why? Because they aren’t being charged to call you. Whenever you can throw around the word "Free", do it!
Toll Free Phone Number
Think about your own practices as a consumer. You need to contact a business about a new product or service. You zip through the telephone book or online resources to find a business. Does your eye automatically look for the free phone numbers? How many times have you made a decision that way based on the cost you incur to make the call? Chances are good that you chose one business over another because of a toll free number and chances are even better that people will treat your business in the same way.
Making your business as accessible to customers and clients should be a main priority and using a toll free number is one of the ways to do just that. As a marketing and sales tool, toll free numbers are powerful and effective. They can be incorporated into all of your advertising campaigns to make your company appear bigger than it may be in reality. A toll free number gives off the impression of big business but with with the features of the virtual PBX phone incorporated into your business, you will also be able to present such an image on a consistent basis. Your phone system will become seamlessly automated. Customers will come to rely on your high level of professionalism and customer service twenty-four hours a day, seven days a week.
Additionally, a toll free number reduces the limits set by geographic locations. Customers will not know what part of the world they are calling and will be able to focus on the service or the product without worrying about location. You can also utilize different toll free phone number to track marketing results in different sales territories around the country to make sure your business is spending money wisely. Your toll free number essentially becomes your calling card and opens international doors for business around the world. Without a toll free phone number, your business can be stunted for growth because people simply do not want to pay any additional money to make a phone call. By providing them with a convenience so many other businesses do, you are able to stay in the competition.
Statistics show 90% of the population use and choose toll free phone numbers when browsing through print advertisements, online ads, and the like. Those businesses that employ vanity phone numbers such as 800-TOLL-FREE also see an increase in business due to their memorable phone numbers that are sometimes accompanied by a catchy slogan. Consumer just see businesses with toll free numbers as more stable, which translates to more reliable. Now toll free numbers are not difficult to obtain and they can stick with company and not the provider of service. Businesses can rest assured that they can advertise their toll free number on business cards and other expensive marketing tools without fear of losing the toll-free number in the future.
A toll free number is not a new technology but it sure is a tried and true way to attract and keep customers and clients. They are certainly a key part of effective marketing and advertising. If your business has been surviving without a toll free number, imagine what it can be doing with one.
Both Stephan Smith & Lee Percival are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Stephan Smith has sinced written about articles on various topics from Investments, Health and Investments. http://thestephansmith.com/. Stephan Smith's top article generates over 90500 views. to your Favourites.
Lee Percival has sinced written about articles on various topics from Home Based Business, Video Games and Family Concerns. Lee Percival is a small business owner who uses Get800Today.com phone service. He recommends getting a. Lee Percival's top article generates over 74000 views. to your Favourites.
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