I hear it all the time. What’s the best way to increase my conversion rate? If you really want to know, the best way to increase your conversion rate is to test, track and split test everything. That way you will find out what works for your site rather than following what works on someone else’s site. Always remember, what may work for ones site, may not work for your site. So to figure out what works best for you, you’ll have to do some trial and error testing. However, there are some best practices you should follow that will increase your conversions regardless of your website, business or niche. Yes I know that I just said that what works for one, may not work for you, but there are some universal strategies that will work for everyone. In fact, this is one of the simplest and easiest ways to guarantee an increase in conversions without doing to much work. All you have to do is add eleven numbers and some dashes and you’ll instantly see an increase in your conversion. Its called a phone number. If you add a phone number to your website and display it in a conspicuous location, you will experience an increase in visitor activity. Most of the time people won’t call, but it makes them feel more comfortable. Just as Live Online Support can increase conversion, so can a traditional phone number.When implementing a phone number, there are some guidelines I suggest you follow. To deviate from these guidelines could decrease your credibility and your conversions. The first step is to make sure that you have a toll free phone number. You want to associate yourself and your website with the major corporations. That’s how you increase your credibility. All the big brand name companies use toll free phone numbers when dealing with customers that want to call them. So many businesses do this, that many people expect a toll free phone number such as a 1-800 number when deciding to call. If you put your cell phone number or any other number that isn’t a toll free phone number, you could be defeating the purpose of placing the number on your site in the first place (which is to increase your credibility). So no regular phone numbers! Another reason why you should use toll free phone numbers rather than regular phone numbers is that it is a convenience to your potential customers. Why? Because they aren’t being charged to call you. Whenever you can throw around the word "Free", do it!