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The short answer is "Yes! It works" and here's 10 reasons why:



~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store

~ The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss.

~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters.

~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?

~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!

~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!

~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.

~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!

~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!

~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell!
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At no other time in history has it been easier or simpler to connect with a sea of readers, hungry for what you have to say. With one click of a button, your article can be submitted all over the world, your blog comment can be distributed to 50 million people, and thousands per day can read your on-line book review at Amazon.com.

The opportunities for becoming a leading authority in your field have never been richer. Not long ago, this would have taken you many years, a great deal of effort, and lots of money. Now you can do it in six months, with a moderate amount of work and minimal expense. Listed in order of the quickest to the most time consuming, here are the top 10 tried-and-tested ways to start becoming a written-word authority in your field:

1. Leave a comment on someone else's blog.

2. Join a discussion board.

3. Write a review for a book at Amazon.com.

4. Start your own blog.

5. Publish an e-Zine or Newsletter.

6. Submit articles.

7. Publish e-books.

8. Publish a booklet or pamphlet.

9. Develop your own website.

10. Publish a book.

There are two main approaches to becoming a written-word authority in your field: by joining in on conversations and by starting your own. Both are important. If you just focus on starting your own conversation without joining in and adding your ideas, comments, or opinions to discussions already in progress, you will be viewed as an outsider. On the other hand, if you just dart in and out of discussion boards or only leave comments on others' blogs, you will not become known. A balance of both is the ticket to written-word success.

Joining Conversations by Commenting and Discussing

Leaving comments on other people's blog posts, joining discussion boards or forums, and writing reviews for on-line books are the easiest, quickest, and simplest ways to make yourself known. Of course, we're not talking just about any ole blog, discussion forum, or book review. We're talking about targeting those in your niche or related field with the express purpose of building relationships and community.

Participating in on-line conversations is the same as participating in face-to-face conversations. You don't just jump into the middle of a discussion about golf with your ideas about parakeets; you join in on the existing topic and evolve with it as the discussion flows. You make comments on what other people are saying, agreeing or disagreeing respectfully. You show interest and ask open-ended questions. You add relevant insights and further information to the conversation already in progress.

Starting Your Own Conversation by Distributing and Publishing

Having your very own blog and website are the standard calling cards on the Internet today. They are the means by which you announce yourself to the world and open your own conversation with others. You could certainly accomplish this goal with either a blog or a website, though having both is best. That way you will reach the greatest number of people and have the greatest impact on the Internet.

From these two platforms, you can launch your e-Zine, articles, and e-books. You can list and offer all of your other publications as well, including booklets, tip sheets, and reports. You can provide links to further information, open dialogue, build community, and establish relationships.

Just as in face-to-face conversations, it's better to focus more interest and attention on the other person than on yourself. So, make your blog and website 80% about your intended audience and 20% about you. Since your blog and website will be the first place people come to check you out and get to know you, make it easy for them to find information about you. Make it easier still for them to access lots of free articles, reports, and subject matter that will be of interest and value to them.

Consistency and Frequency

The final recommendation for becoming an authority in your field is to be consistent. The more people see your name and your words on the Internet, the more they will remember you.

Join in on online conversations on a regular basis. Start online discussions of your own frequently. Become known as someone who has insight to offer as well as something unique to give.

Why spend years and lots of effort and money? By following the advice in this article, you can develop a strong presence on the internet and become a leading authority in your field in six months or less.
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About Author
Both Deanna Mascle & Susan L Reid are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Deanna Mascle has sinced written about articles on various topics from Kids and Teens, Personal Development Plan and Abortion. . Deanna Mascle's top article generates over 165000 views. to your Favourites.

Susan L Reid has sinced written about articles on various topics from Entrepreneurship, Finances and Hillary Clinton Rodham. takes the fear out of starting up businesses by providing value, inspiration, and direction to entrepreneurial women transforming lives. Susan L Reid's top article generates over 74000 views. to your Favourites.
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