The truth is, the best way to get noticed by search engines is to be better than the competition. However, not everyone knows what they need to be better at. It all comes down to search engine optimization and there are certain things you need to do. You don't have to be the best on the internet; you just have to be better than the people you are competing with on your keywords. Consider the following areas if you want to be number one in the search engine results.

Pick the Right Url

The first step in getting high search engine rankings begins even before you build your website. You need to pick a site name that has something to do with the products or services you will be offering. For example, if you are selling dog collars, you may not want your website named Cats_R_Us.com. You should think about the keywords you will want to target, and try to incorporate them into your site name.

Name Your Pages Correctly

When you are building your website, you should include the best page names possible. Don't use page titles like “home page”, and “about us”. You should include your keywords in your page titles. For example instead of “Home Page” you could say “Dog Collars Home”, or you could use “About Dog ”. Try to use your keywords as much as you can when naming your web pages.

Optimize Your Meta Tags

Meta tags are an important part of getting your site ranked high in the search engines. Meta keywords and meta phrases are some of the first things that search engine spiders see when crawling your website. These should be optimized to include the keywords or phrases you think best describe your website page. Each page will have its own metas and they should be optimized for what is on that page. Make sure you keep these up to date as you make changes to pages and discontinue products or services.

Optimize Your On Page Text

If you are writing the text on your page, you should include your keywords as a natural part of the page. Do not stuff the page with keywords, but make sure they are included. On average, a good number is to include your keywords 4% of the time. This means that a 500 word page would have your keywords listed 20 times. This should be done naturally, as a part of the headers and the text. The keys should be used in a grammatically correct way and never use improper spelling.

Age of Site

While you can't make your site older than it really is, this is something to consider. Do not change your website every few months. Some people do this. They get fed up with a site because it isn't working and they start something new. The problem is that search engines do look at your websites age as a factor for ranking it. This doesn't mean that a new site cannot get high ranks. It just means that in the same way you get higher ranks after months of building links, age will also raise your search engine rankings.

These are just a few of the ways you can build you site to get higher search engine rankings. There are dozens more ways today. The key is to create a user friendly site that convinces visitors to stay and buy while they are there. After all, it does no good to bring in 20,000 visitors if you can only close two sales.