If you wish to set up a display at a trade show, it works to your advantage to know what the different types of trade show displays are and their advantages and disadvantages. This is important because you are trying to attract the attention of consumers so that they will check out the products or services that you are offering.



When selecting your trade show display, you will notice that they come in many sizes, shapes, cost, and styles. You'll also notice that there are displays that are called tabletop panels, banner stands, literature racks, and pop-up displays. Each one has its own unique function, so it is important that you acquire a display that will accommodate your particular products.

Tabletop Panels

These are pieces shaped like a rectangle and they are used in trade show displays of many different shapes and sizes. They are compact and easy to ship in cases that look like large briefcases. Graphics can also be placed upon these pieces because they allow room for creativity. That way you can lure more people into your area through the appeal you have created through your creativity. This means that company logos and such can be displayed with ease.

There are, however, some disadvantages to tabletop panels. They are not at all simple to assemble. Each time you go to a trade show, you will have to deal with the difficulty of taking them out of their cases and assembling the pieces one-by-one.

Banner Stands

These are stands that are designed to accommodate a retractable fabric or vinyl banner. There are banner stands that come with up to three sides so that you can display your banners and bring attention to your display. These stands are quite light, so they are easy to move around and they even sometimes come with lights to illuminate the products.

But there are advantages and disadvantages to banner stands that mostly lie in the material you use for your banner. That is why it is important to know how you're going to use a banner stand before buying it, especially when purchasing the banner material. In that case, it can be good to purchase fabric. It is harder to clean than vinyl, but easier to read because it does not reflect light and does not crease. However, your vinyl banner will be easier to clean if it becomes soiled. No one wants a soiled banner representing their business.

Literature racks

You will find that literature racks are made up of either aluminum or plastic. They are made to hold many types of literature, including what you are selling or written pieces describing your business. They collapse, so they are very portable and they can be carried within a case or a carrying bag. They do come in many different styles and sizes. The sizes can be anywhere between three pockets and 10. As far as any disadvantages, they are not usually fit to sell or display large amounts of literature.

Pop-up displays

These are displays that are created from fabric, plastic, or vinyl. They can also contain one or more graphic images and can be displayed on a tabletop or on the floor, depending on the size. They are very convenient, simple to put up and take down, and they transport easily. They can work for a small or large exhibit and can use lighting to enhance your presence.

When it comes to the disadvantages, their size cannot be adjusted. That is why you must consider carefully. You should consider the size you need, the durability you need, and the ease of transportation when it comes to a pop-up display. If you think this way with all of the aforementioned displays, then you will find the one that fits you best.