There is no less expensive way to increase your business and your online presence than by writing articles to submit to ezines. By submitting articles you are creating backlinks that point to your website. You are also creating a name and presence for yourself and have the potential to be recognized as an expert in your field.



Not everyone is good at article writing at first. But if you have ever heard the phrase, "practice makes perfect," then you know what you should do. Start practicing. It is a good idea to read articles from different ezines to get a feel for how many of the articles are written. They are not at all the same and the quality certainly varies as well. You will know a good article when you read one and especially those that grab your attention. Ask yourself what is so special about the article? How is the author getting his/her point across? You will want to be emulate that kind of writing.

Some authors write with a sense of humor while others use a more of a matter-of-fact approach. It often depends on the article content as well because a sense of humor does not necessarily go with a more serious topic, if you know what I mean. The point is you need to find your own voice and write in a way that is comfortable to you.

That is not to say that it is all about you. It's best when you have found your voice and that style is appealing to others. You do want people coming back for more and even more important, to click on that resource box of yours.

Now let's talk about the resource box. Your resource box should say something about you and/or your business. It is vital that you incorporate your key words into the box so they are associated with you. Most ezines also allow up to two links in your resource box. You want to write something that grabs the reader's attention so they feel compelled to click on your links. The more clicks the better, but you all ready know that.

It's time to get started. Need ideas? Check out some of those ezines and hopefully reading a few articles will spark something. There are a plethora of articles relating to promoting your business, like this one, and those articles keep coming. Just take some ideas from a few and rewrite them in your own words. It is a great way to get started.

Now get writing!