If you own a large restaurant, you know how hard it is for the waiters and waitresses to keep the specials straight. If you have new bands every week, it can get even more confusing. If you are new, how do you let people know what you have to offer? So how do you keep your specials and your events straight? Proximity Ads, that's how.
1. Easy Access to the Menu
In a large restaurant, customers naturally expect the best. Actually, no matter what the size of the restaurant, customers expect the best. If it is a new restaurant, it can be daunting to customers. ?What if they don't serve anything I like? What if the prices are too high?? Any number of questions can run through the minds of the potential customer. Placing a media content server in the parking lot would allow the potential customer to pull in the parking lot and see the entire menu. This way there are no surprises. They know exactly what is on the menu and how much it costs. This certainly is preferable to going into the restaurant, seeing the menu, realizing you either don't like like what's on the menu, or worse, you didn't bring enough money. It is embarrassing to some to have to walk out before even ordering.
2. Weekly Events
Most people make plans for the weekend during the week. If they don't know what you are offering, they can't make plans to attend. Having a media content server allows the patron to come within 100 yards of the restaurant and checking to see who will be featured during the weekend. This is convenient for the patron and a great way to advertise talent and draw in customers. If you offer special foods or all-you-can-eats, advertise it so that patrons know what you are offering before you even get there. You can drum up better business by advertising specials in advance. If you know what you will be offering next week, let the patron know. A week of thinking about an all-you-can-eat spaghetti dinner can have the customer salivating by the time it is available and thinking about it all week can make the desire to eat at your restaurant intense to the point that it is almost a craving or maybe it will become a craving by the time it is available.
3. Visitors
If your restaurant is located in a town or city with frequent visitors, it may be in your best interest to put a media content server near a highway and let the visitors passing through know you are there. Many visitors want to see the town and experience the local restaurants, but when you are new to town, you may have a hard time locating them. You can put up a content server and send out a map along with the menu so that potential customers know where you are and what you have. It's the perfect way to draw in those new to the area.
Getting the word out is the most important thing in drawing in customers. When you have a convenient way to accurately reach those who are interested in your business, you attract more customers. Whether it is getting your menu out, announcing weekly events, or reaching visitors and those who are new to the area, proximity ads is the answer.
Use Proximity In A Sentence
Mobile Marketing Versus Proximity Ads
Mobile marketing can be an effective tool, if you have the mobile phone numbers of your prospective clients and customers. If you don't have the mobile phone numbers of the clients, this type of advertising in useless. In addition to requiring mobile phone numbers, each text to the client is costing the client, this can be annoying to the client. Even with a great sale, some mobile phone owners are very testy when it comes to their mobile phone bills and added charges. If you are trying to get customers, annoying them is not the way to go. Proximity ads require no mobile phone numbers and do not charge for the ads. Also because the receiver permits the ad in the first place, they are in essence requesting it, which means they shouldn't be annoyed by an ad they asked for in the first place.
Print Ads Versus Proximity Ads
Print ads can be great because they are brightly colored and reach a wide population. There is one thing wrong with print ads, however, the volume in which they go out. So many companies bombard potential customers with print ads. Some people are so fed up with the amount of junk mail that many times a print ad is thrown in the trash before it can even be read. Your sales campaign cannot work if people do not see or hear about it. With proximity ads, it goes to people who want to see it without annoying those who do not want to see it. Not to mention the target audience. With print ads, you don't even know if the people looking at them would ever purchase from you. With proximity ads, they are already in your business. You already know they shop there, so you know you are targeting the right audience.
Bill Boards Versus Proximity Ads
Bill boards can reach a lot of people if they are in the right area. Even then, the most traveled streets are so busy that people are paying more attention to the road then your bill board and before you know it, thousands have driven by your bill board concentrating on the meeting they are about to attend or the cell phone call they are on, that they haven't even seen your bill board advertising the best sale you have ever had. Then there are those who have seen the ad while they are on their way somewhere else and think it is a great sale and will go there some other time. Then they forget so some other time never comes.
Proximity Ads are better for your business because they do not cost the potential customer, they do not require mobile phone numbers, they get viewed by those who actually want to see them and they target an audience that you know is there to shop in your business or at least potentially shop in your business instead of people who may not even need or want what you are selling.
Garrett Adams has sinced written about articles on various topics from Advertising Guide, Marketing. Learn more about the future of advertising and how it can increase your revenues by exploding your sales at Garrett Adam's site.. Garrett Adams's top article generates over 8100 views. to your Favourites.
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