Jesse Cannone has been helping people reach their fitness goals since 1996. With a special interest in people with ailments from stroke recovery to Parkinson's disease, Jesse has become an expert in the treatment of back pain. Not only has Jesse founded The Healthy Back Institute, he's also an accomplished author.

Jesse Cannone's contributions include many websites and magazines, two of which include eDiets.com and "Men's Fitness". He's the author of "Burn Fat Fast" and the "Lose the Back Pain System", and he also puts out a bi-monthly newsletter called "Get Healthy and Fit News".

Jesse hasn't always been a fitness fanatic. In fact, the only reason he began body building was to help with his poor self esteem. It didn't take any time before he was hooked on fitness and wanted to share his passion with others. After getting certified, Jesse took a job at a local gym as a personal trainer, and then later he sold informative books and audio fitness products.

Although he wasn't being paid as well as he'd like, Jesse was bringing in approximately 80% of the gym's revenue as a personal trainer. After much thought, he decided to venture out on his own. In a terrible twist of fate, this decision came only days before the Tragedy of September 11th. Jesse lose all but one of his clients, so he was left with only credit cards to make ends meet. Luckily this was about the same time he discovered a book called "Multiple Streams of Income".

Jesse Cannone had no more experience in business than he did in fitness when he started out. After reading the book, however, he took a leap of faith with a $5,000 "Multiple Streams of Income" training course. He had a wife and seven children, so he knew he needed to do something to make money fast. Today he runs many successful businesses.

Jesse's advice to others is to do what you love! You'll never reach your full potential, and you'll never truly be happy if your days are spent doing something that doesn't light a fire in your heart. Maybe you just haven't found your passion yet? Jesse didn't start in fitness. It's something that grew over time. Follow your heart to find your passion.

Doing what you love means you have to find something fun and enjoyable. For example, Jesse loves fitness, but he doesn't enjoy walking on a treadmill. It's much more fun and interesting to get outside with mountain biking, roller blading, or boating. If you enjoy helping people, don't sit behind a desk of an organization. Get out and meet the people you're helping.

Don't approach your problems as if they're obstacles. Problems should be seen as solvable challenges. It doesn't matter whether your problem is getting into shape, providing for your family, or figuring out your true passion. Face the challenge, educate yourself about it, and enjoy life to its fullest!