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and how incorporating a video production into your website is remarkably easy and efficient at
driving new sales.
Ok, so suppose you've bitten the bullet, quickly and effectively filmed some great new video
content and easily added it to your website which looks fresh and dynamic.
But isn't there a problem? As a typical small to mid sized B2B website your website traffic
figures probably aren't as high as you'd like - maybe hundreds per month for example and hardly the
hundreds of thousands that flock to sites like youtube every day.
So how can you and your company cut yourself a piece of this action? Well let's think sensibly
about it - when you want to meet a lot of people you don't go a desert island do you? No you go to
the centre of the nearest big city because that's where everybody is! Well, we need to do exactly
the same with our video website content i.e. take it beyond the website and into online communities
where your consumers spending time surfing, chatting and buying.
So how is this done and how do you cut through the noise of everyone shouting for attention -
especially without big budget advertising?
We call this seeding your content across the web and its all about planting links to your video
content in high traffic relevant areas communities online where potential customers are likely to
find it! Where are these places? Well think about your consumer's lifestyles and areas of interest
and you'll find them in online communities around these topics - whether its youngsters chatting
each other up on My Space or Global Grannies planning their next backpacking holiday on Trip
Advisor. Also to maximise the power of your video content there are certain tactics you can use
which are outlined below. Please note, all tactics MUST be ethical and follow the policy guidelines
of the communities your are approaching ... so when you are posting links to your videos in online
communities:
case as people's attention spans are extremely short!
video is interesting as sites like YouTube use this as a thumbnail to grab attention!)
Linkedin or Ecademy) and even formenting controversial debate which attracts attention!
recommend
English
key sites like YouTube.
These are just a few initial suggestions that will get your video production content going
with a bang and attract lots of new traffic to your site - so tell you sales team to stand by.
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