Well, you increase your chances that they will continue reading once they reach the end of your article if you keep your momentum going straight through the article and into the resource box (aka the author bio).

In that way, the thrilling conclusion is not the last line of your article, but rather the last line of your author bio box where you give your link to your website.

It's actually not that hard to create a customized resource box. By going just a few steps beyond your standard, generic author bio box, you can capitalize on the momentum you build in your article and garner more click-throughs to your website.

Here's how:

1) Start with the basics--create a strong basic resource box. In your basic author bio box you would give 4 bits of information:

*Tell your name.

Including your author name is a great way to show professionalism and ownership of the article, establish a personal connection with your reader, and build credibility as an expert in your field.

*Provide a little information about yourself.

Why should the reader regard you as an expert in this topic? Remember, in your article you cannot give your credentials or talk about how great you are, but the resource box is the perfect spot for that information!

By telling a little bit about yourself, you build reader confidence, and you establish a personal connection with your readers. The more comfortable the reader feels with you (knowing that you're an actual person with an expertise in this topic), the more likely they are to make the leap from your author bio box on over to your website.

Sometimes I see folks skipping their name and bio info and just jumping straight into a sales pitch, but I would encourage you to take the time to make a more gentle (and subtle) transition from your article to trying to lure folks to your website.

*Give the reader a reason to click through to your website.

If you've just met a person that you'd like to get to know better, you might entice them to have a more extended conversation with you by inviting them out for coffee or taking them to lunch.

The same concept holds true with your author bio box--what can you offer your reader that would inspire them to click through to your website?

*Include your website URL (you knew that one, didn't you!)

The whole point of doing an article marketing campaign is to drive traffic to your website, so be sure to include your website address in your resource box.

2) Write an article about your area of expertise. The idea is to provide educational information in which you're teaching something valuable to your target market.

3) In the author bio box, make the transition from the article to talking about you and you business.

In a customized resource box, the article topic flows into the resource box so that the two are seamlessly connected.

The first sentence of your author bio box (the customized bit) should be related to the topic of your article.

Here are a few ways to do this:

*Address your target market in your author bio box.

Let's say you're a business coach, and your article title is "A Small Business Owner's Guide To Time Management".

Your resource box could start off "Small business owners know that saving time is saving money, so time management is key!" And then you would continue with your basic author bio box which tells who you are, why you're an expert, why the reader should click through to your website.

*Make the first sentence of your author bio box continue the thought of the last sentence of your article.

Let's say the last sentence in your article was, "Now you're ready to start restructuring your workday to maximize your efficiency."

The first sentence of your author bio box could continue that thought with:

"Restructuring your workday can help you achieve work/life balance and increase profits. Mary Smith is an efficiency consultant of the past 5 years who enjoys guiding business owners through the process of streamlining their work days to maximize productivity. To claim your free e-book entitled "100 Ways To Get More Done In Less Time", go to [Mary's URL]"

As you can see in the above example, you would put the customized part that you've created before the basic resource box.

That wasn't that hard was it?

Now you're on your way to creating a customized resource box that will maximize your click-throughs!