While surfing the internet I have seen many different types and styles of web sites. The design of all of the different web sites on the internet varies widely. I have noticed that within the last five years there has been a tremendous move towards Flash web sites or Flash elements in web sites. Personally I am not a huge fan of a web site built entirely in Flash, because I believe that it is too much for the user to absorb everything that is happening. Also when a search engine crawls a web site made completely with Flash it will not be able to pick up any text in the web site that is embedded in the Flash images. Normally a search engine will rank a Flash-only web site lower than a non-Flash web site, because there are more keywords included in the paragraphs of the web site that are not made completely with Flash. However using some Flash elements in a web site design is a great idea. Flash can help make your web site pop, and give the user a focal point that will draw their eye into your web site.

Web site design is the most important element of creating a web site. The design of the web site is what actually brings the users into the site and keeps them there. A major aspect of your web site design is the web site navigation. If the navigation of a web site design is not very good, then the user will leave the web site quickly, without really looking at much of anything. If the web site is difficult to read, or the colors are not appealing to the user then they may also leave. A good, clean, and simple web site is the best type of site to create, because it allows the user to navigate easily, and find the information that they desire.

Some people like to use navigation on the side and some like to use navigation on the top of the web site. No matter which you choose you want to be consistent, so that the user always knows where to go to move to another page. Personally I like to use the main navigation across the top of the page, with the secondary navigation down the left side. The main navigation will have the main points of the site, and the secondary navigation will allow the user to delve deeper into any one of the main navigation topics. I prefer to use navigation this way, because it allows the user to navigate to almost anywhere within the web site with only two clicks. One of the clicks will get them into the main topic, and then they can get into more detailed information relating to the main topic using the secondary navigation.

Recently I have looked at a few web site design companies in the UK. These design companies have very nice classic styles that are very easy to read, and they relay the information to the user in a very nice way. UK web site design seems to use fewer Flash elements, and more CSS and JavaScript techniques to entice the user. I also prefer CSS and JavaScript techniques, because they do not require Flash Player to be able to see the effects. Also these techniques are much more subtle than Flash elements. CSS and JavaScript are just text markups, so the text can still be read by the search engines' spiders, which usually translates into a higher search engine ranking.