One of the most important keys to owning a great domain name is keeping it simple. No one is going to remember a domain name with a long title, several characters within the title, and names with annoying cApS TaLk LiKe tHiS. Unless of course you're a 14 year old girl, still coming to grips with internet speak and the way to ?express? yourself through the amazing power of caps talk.

Here are a few examples of great domain names that you might use in a business; for example, if your business name is Mel Clarke Journalism, try something as easy as melclarkejournalism.com (or .co.uk, .com.au depending on your country).

Names that are exact to your companies name are obviously going to be the best bet when wanting to acquire a domain name that fits.

If for some reason, your perfect and simple domain name has already been purchased by someone, you may want to contact them and see if the name is available for repurchase.

Your domain name could easily earn you a great wad of cash, and be a beneficial factor to the success of your business online.

By purchasing the ideal domain name back from someone who has already bought it, you will be ensuring that all possible cash flow from Google searches will be going to you ? Not someone else.

If you're out of luck with the simple domain name that is exactly what you're looking for, then try changing up the title a bit. If you're running a promotional website for a company, try using the promotion's name instead of the company.

That way, the promotional name will stay in people's heads and act as another form of advertising for the company in mention.

If the domain name you're after is for a personal blog or website, then try to avoid anything that doesn't seem interesting, or bland. People often run to Google as starting point for topics that they're interested in. Unless you're adept at Search Engine Optimisation (SEO) and can constantly plug your topic of interest or your name within your content, your website is not going to be found.

For interesting blogs on particular topics, clever puns or satirical homage to certain pop culture references often play down well with people who are going to Google the topic. Go Fug Yourself is a great example of a blog that does just that. An intriguing and hilarious blog about fashion and celebrities, the name is easily remembered and laughed at, and at the same time is almost controversial, so it makes the blog an interesting topic already.

So when choosing the domain name that's right and apt for you, remember the circumstances in which you are choosing them.

If it's for your business, keep it clean and simple and as close to your business name as possible.

If it's for personal uses, avoid something bland, make it interesting, and unforgettable; hopefully to gain as many readers as possible!