Purchasing a set of PLR articles has been growing as people learn how quick and easy it is to buy PLR content and populate a site with it. When surfing for information, have you arrived at websites that have content that is written so badly that you leave the site? You likely have. I know I have seen this happen much too often. When this happens it turns a useful site into a freak show. You have to wonder why more people aren't paying to have content that keeps them out of the joke realm. There are, of course, those what are unable to afford paying for a web writer to write original items for their site, which is perfectly understandable. Paying very little for original content is a guarantee that it won't be any good. Paying $20 per article can be expensive. You get high-quality web content at that price, but the price tag can add up to a lot.
For those who can't afford to buy good, original content, there is PLR content. It is often every bit as good, as long as you seek out a good writer, and it's much less expensive. Buying PLR content articles is the best way to get started quickly and with no huge upfront cost. You can usually find PLR web content articles in your niche, or you can build a site around the articles that you do find. If you purchase PLR content articles, they can be posted in your blog, or they can be used to fill up a website. The usual way PLR articles are handles is that a specific number of them are sold before the package is retired from the PLR website.
But, even if the amount of times a set of PLR articles is sold is in the hundreds, it's pretty unlikely that a person searching on the keywords would run into two websites that have bought them. One of the many reasons for this is that the PLR articles will not be put on the websites that are alike, which leads to different people running into them. One more reason is that everyone who buys the articles will not be using them- some may buy them just to read the articles themselves, and some may buy them to fill a website that never gets started. And last of all, it is not likely to ever happen because the web has billions of sites, and a few hundred duplicates aren't even the tiniest drop in the bucket.