In today’s world where the Internet and e-commerce become so popular, a considerable attention has also been paid to its companion—e- or online marketing. Missing no opportunity to bring their products closer to customers, many companies have found and invented thousands of new online marketing methods and tools, among which product tour building seems able to produce effective results.

When online text description no longer conveys enough useful information of more and more sophisticated products, product tours appear and do their jobs. Basically, a product tour is a demonstration presenting all features, functions, and strengths of a certain product, via which users will have a better understanding and a more precise evaluation. Sometimes, a product tour is also a guideline and orientation helping customers explore all practical benefits they can achieve with the product. Depending on its capability and budget, each business may have its own product tour, which may vary from a simple form of text and image to a complicated one of animated video. Normally, the livelier a product tour is, the better it draws visitors’ attention, making them unable to take their eyes off the screen. However, one difficulty is that an excellent product tour often requires a large file size which then prevents the viewer from a quick download, and thus frustrates him. Solving this dilemma, therefore, would be the optimum.

Regarding the video and image quality, there is no need to worry because Macromedia Flash is a perfect tool for your business to design, create and produce animated product tours small in file size. The only remaining problem that I would like to discuss is audio and sound. How to have an impressive audio background or sample yet maintain a humble size for the sake of quick download would, in my opinion, be the key to a fascinating product tour.

Generally, viewers have no interest in reading hundreds of tedious text lines by themselves, and there arises the need of a reading voice which can easily be created by many audio recording studios available on the Internet. Yet they do not enable you to compress the file. Again, be noted that small file size is the priority here. In this case, AV Voice Changer Software is highly recommended for its capability to modify, record and compress sound in real time. You may change your voice to a variety of voices of man, woman, kid, teen, oldie, etc. or customize it with multiple stunning effects. By this way, you can freely produce many interesting voice clips for the product tour, killing off the boredom. Finally, do not forget to select the compressed sound format and the compression rate for your recordings to assure the optimum file size.

One more crucial factor to the success of a product tour is its background music. A cheerful piece of music can lift you up as well as a gloomy one can let you down. In order to compose amazing audio background, a good music editing program is a must, and AV Music Morpher is exactly all you need. The software is considered as an all-in-one toolkit suiting almost all needs of audio processing, especially music modifying and remixing with the most complete collection of audio effects and a multitrack editing session. With the help of Music Morpher, there is nothing you cannot do to generate uniquely enjoyable music background for your product tour. Last but not least, always remember to pick up an audio format with its suitable sampling rate and bit rate for the best file size result.

All in all, product tours are not all about products, demonstration, and marketing. More than that, it shows the company’s image and its care for customers. A neglected product tour may hurt much more than you could imagine. So do not make any excuse for your inability to produce a good tour because there are many video / audio software tools available for you to hit the mark. Extremely effective yet reasonably priced, they have demolished the cliché that excellence must be accompanied by expensiveness.

About the Author:

Selena Doe is a press correspondent for Media Morpher (http://www.audio4fun.com). She could be contacted at media@audio4fun.com (Attention to Selena Doe).