AsCharles Darwin coined it; it's the survival of the fittestwhere the weak has no place to belong to. So in order to survive, onewill be so willing to do everything (no matter how unethical it couldget) so as not to be singled out. This same thing happens in theWorld Wide Web, whether you believe it or not.
Gotlost? Okay, each and every website, especially online business ones,aims to be on the top spot. This is because the top spot offers morevisits. More visits means more sale. More sale means profit. Whowould want their site to be at the bottom anyway? Who would wanttheir site to be ?invisible? and ?not searchable'on the web? Some may not want to be the highest but others considerthat being among the top, if not being on the very top, will do.Question there is, how? How can a website get into the high spot?
Yes,you're right. It could be quality of the web content. Afterall, content is the king. The interesting and unique the articlesfound in the site, the more visitors it could most likely to attract.But you know what? That's not all. There is also what you callSEO or search engine optimization where techniques are beingimplemented to have the site be frequently visited. With ,a site will undoubtedly be among the best, and top!
Likeany procedure or strategy, there are good and bad sides of it too.One example I would like to site about the bad side of it is the spamconcept. We are all familiar on howspammers work on our emails, right? They would load our inbox withuseless mails. It is almost the same with SEO. Unnecessaryinformation (hidden texts) can be placed to the site in hope thatthis will give more weight to search engines thus attaining a highrank position. Wrong! This is unethical and unacceptable. experts would like to remind people who practice such that once theyget caught and banned, you will definitely have the hardest time toconvince back the search engines that your site is worth looking andvisiting at.
Keepin mind that playing fair is still the best way to be on the top.
