You see up until recently there has never been much regulation on mortgage sales techniques, and this has led to some pretty unethical dealings with new and existing agents. Some of which have been pretty scary and indecent to say the least.

Only recently, the mortgage industry has begun to be cleaned up by governing bodies where mortgage companies can join, to show they are indeed ethical and don't use any sort of shady tactics to pressure prospects into a sale they otherwise wouldn't have made.

And this is rather sad, because there is a mortgage sales training programs out there, that is actually based on being your authentic self, the truth and low-pressure conversation.

What this actually does is allow the mortgage agent to connect with their client in a very useful way. A way that will more than likely ensure a long term working relationship with their clients becuase they "trust" their existing mortgage broker. And as it's been stated in the past, people buy from people they like and trust.

Because I've been a sales coach for 3 years in this area, I've observed how mortgage sales agents have turned their lead generation around by using this certain programs and using live one-on-one coaching.

The flaws that are inherent in the existing mortgage sales training approach in many industries don't have to exist for salespeople. But it's becuase of the study of some old school sales tactics which are very destructive for any sales process.

And now there is a way for salespeople to learn these new techniques and mindset. Some online sources you can even enter your sales challenge and have a live coach discuss that with you on the phone, and that's unheard of in this industry because most sales programs just want you to buy.

But should you discover an integrity based program, and one where they really do care about your success, and it shows right from the very first time you visit their site.

All I can say is, have a look at integrity based programs and "dare" to be different and sway away from some of the rubbish that the industry is currently teaching to new starters.

It's not the techniques or tactics that will build rapport with your propects, it's the way you think and live your life on a trust level that really allows you to be yourself and connect your personality back into the sales process. I'm sure you'll love it once you finally understand it!