In Network Marketing, the #1 ?end? that has always been held out by its promoters has been the money. (Second, "be your own boss.")
Recruiters everywhere lead with the money or what money can buy - the Gucci belts with the fancy buckles, the shiny cars, and the big mansions on the hill.
Who doesn't need more money? From God to the panhandlers, everyone is looking for more. So no, it's not hard to see why everyone responds to the call for money.
But we know from the 95 of every 100 who drop out, that this ?end? does not materialize for most folks. And the promise of money doesn't keep them in.
Now, what about those who stay in? Most of them aren't making money, either.
What's their story?
They told me on a conference call last week that they stick because they've replaced the old pitched end, money, with an end that's much more meaningful to them, and which keeps them going even when they're not making much.
If we knew what kept people in even when they're not making money yet, wouldn't that be useful information?
Microsoft's Scoble to Ballmer: Learn grassroots marketing!
"Why doesn't Wall Street believe Steve Ballmer?"
That's the question posed by famous Microsoft former employee/blogger Robert Scoble, about why the second in command at Microsoft (Ballmer) didn't seem to get the respect from the Wall Street big wigs. Here's Scoble's answer:
"That's an easy one. Cause he didn't convince the grass roots influence networks first. Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That's the powerroot of the industry. Ideas here don't come from the big influencers and move down. No, they start on the street and move up. Anyone miss how Google got big? Not by throwing a press conference."
