When you craft your book to be a bestseller, everyone involved i.e. you (the author), the publisher and the bookseller, are sure to make good money. A bestseller is the result of countless small decisions. Individually, none of these decisions would determine the overall success of the book. It is the collective whole of many good decisions that gives you a shot at creating a bestseller.

As an author, writing a bestseller is challenging and you need to mentally prepare yourself for the challenge. Your book is more likely to succeed, if it is written for being published as a 'lead book' in a particular market segment rather than as a book simply meant for a market segment. Your book need not be very large. However, it should provide solid, complete and comprehensive content to qualify as a bestseller. The terms solid, comprehensive and complete are relative and refer to whatever you as an author have set out to accomplish in your book.

Before you publish your title, you need to do a lot of homework along with your publisher. It is critically essential that you acquire a full understanding of your target market segment. If you are unable to understand, what your target audience desires from you, failure is imminent. There is a tendency to define book markets as being comprised of people with identical/similar needs. The fact is that the content needs of people within a market segment vary quite substantially. Therefore, your bestseller, even when remaining focused, should be able to accommodate the needs of the broad spectrum of readers within the targeted market segment.

Different people adopt different approaches to reading books. Some people simply browse through a book till they find something interesting. Others may prefer sequential reading. Your bestseller should make it easy for the reader to find whatever he is looking for. Depending on the category of your book, you can include a brief table of contents, notes, illustrations, tips, sub-headings, cross-references and examples. You can provide an outline at the beginning of each chapter, in addition to tabs, appendices, glossaries, running heads etc. to help the reader quickly find the desired information. Every page should be packed full with information in a well-designed manner that is logical, elegant and easy on the reader's eyes.

When you want your book to be a bestseller, it is critical that you break new ground in your writing. It means including ideas that are new, different and unique and meant to deliver more than what the book promises. The fact is that there are very few ideas that are completely new. In book publishing, ideas from every aspect of life are borrowed and modified as an ongoing process in the creation of new books. The crux is to develop and incorporate a few new ideas to clearly differentiate your book and make it stand out in the pack available in the market.

Even if your book is well authored, its chances of being published as a bestseller are dramatically enhanced when you have well-established connections with vendors and other industry experts.