Jeff Paul, who always makes me think of Don Lapre, is a well-known name in the world of direct marketing. Some of the similarities between these two men are that they started with little, worked their way up the ladder and both have created several television infomercials. We will be taking a look at Jeff's latest infomercial, "Short Cuts to Internet Millions" that is currently airing on many networks, in this Jeff Paul Review.

During my research, and trying to define the differences and similarities of these two men for this Jeff Paul Review, one thing was for sure, and that is that they are both at the top of their game when it comes to building a financial empire for them selves.

Jeff used to place ads in Entrepreneur and Success magazines and many of you might have heard about his famous book "How I make $4,000 a day sitting at my kitchen table in my underwear" You might also recall, that this first book was a failure because it did not have enough information on what he was trying to sell. This might have been a move to make you buy the second book he wrote at a cost of about $200.

This man has an uplifting success story, much like Don Lapre's story. Jeff Paul had a rocky start in the information business and at first he didn't do so well. In fact the poor guy came very close to filing bankruptcy while trying to get his informational products launched. He was able to pull him self out of massive debt and built the huge marketing empire you see today. A lot of Jeff's techniques have stood the test of time, and are revered by many as good basics.

Jeff comes from a financial planning background, and after several years, he chose to leave the financial arena and entered into the new business of selling informational products.

Jeff Paul's latest infomercial, "Short Cuts to Internet Millions" states that you will get 10 FREE Website Businesses, that are as easy as working with email, and that you will be up and running in no time with:

1. Zero Dollars - Minus the small purchase price of $54.00.95, but don't be too shocked if you receive a call for a number of expensive, yet helpful upgrades. Please know that any of these additional costs are completely up to the buyer. Just to let you know there are many programs for sale that do this. I happen to know for a fact that when learning about marketing, a widely taught tactic that is used is called , back end sales or up selling.

2. No computer needed - This could be true, but, someone might want to have access to a computer in order to accomplish the tasks that they speak of, such as, easy as email.

3. No computer experience - Not to worry here, because shortly after your purchase you will receive a phone call from a highly skilled mentor offering to help you, computer experience or not, for around $5,000.

It is obvious to me that both of these men have had some great successes. They have refined their perfect scripts, key selling phrases, and flashy websites, but I am still left with the question, "Does Jeff Paul's program deliver? For me, it is an allusive idea to think that the average person with little or no Internet marketing experience, will be able to create $100K per month. Especially when investing only $54.95 with this program, unless a person indulges in the additional and costly up-ells.