Logos for a company gives a corporate identity and public image to it. Based on your business type and the audience that you deal with, it influences the shapes and size of the company logo. You can find many types of logos from which the most suitable one has to be selected. If you take professional help from logo designers, they can guide you and design the apt logo for your organization.
1)Symbol Logo- As the word suggests, symbol logo is devoid of letters and words, it contains only images, shapes and symbols. You must be thinking for what type of companies or situations would profit more from symbol logos. If your organization is already well-established venture and is known to the masses, then having stylish and clear symbolic logo helps. When you had used combination logo for quite sometime and want to exceed your brand recognition in the market, the option of symbol logo is a better choice. Having a unique symbol for your company will not make you lost in the rat race of capturing the targeted market. If you have time and energy to make the symbol logo trademark for your company, make it legalize by completing legal formalities.
Selection of symbol has to be made very carefully as it might have diverse meanings in different cultures, especially when your business is spread globally. Many unspoken messages can be communicated through symbols. But if your company is new on the block and it's just the starting point with a fixed budget then avoid going in for symbol logo.
2)Text Logo - Text logo contains mainly your company's name, here graphical elements can also be inserted. Borders, lines, boxes, letters, etc can be used in logo designing for better interaction. The use of graphic element should not dominate this type of logos. For situations like the business name being too big and contains many words altogether that cannot be abbreviated, should go for text logo. In case your business has a unique name, using it in text logo gives unforgettable one.
Many times a company offers wide range of products/services that cannot be alone symbolized through a solo image or picture. Here text logo accomplishes the goal of such companies. Text logos should have trademark protection which would make it unique and outstanding.
3)Combination Logo- This type of logo contains both graphic image and business name. It works best for business that are small or medium sized, or a company that has started their business recently. Combination logo helps in creating strong brand recognition and is visually very strong.
The symbol can speak to the services that the company offers, while the company name increases the company recognition.
Those where three main types of logos, their selection is largely based on your business and exact professional requirements. However take suggestions and do research before doting on the final logo design. Logos are essential part of any company and its identity. It also makes easy to beat the competition and build up customer trust and faith in your brand.
