No matter how many boot camp marketing strategies I may come up with for all the boot camp instructors and personal trainers, it wont really work if your clients don't love you....I don't mean terms like affection or like, I mean actually be in love with you!
This thought made me grab my cell phone and record about ten points about marketing of boot fitness camp which can actually help fitness trainers to get a HUGE clientele!
1. Make your clients think that they are getting much more than they paid for! How do you do that? Simple! Give them needless corrections in their exercises and make it sound as if it's something absolutely vital for their exercise! For example when my clients do the squats, I tell them just move your right foot out about 3 millimeters...that's like it!
2. Your sessions with your clients should be over flowing with energy! You should be the most energetic person around and not sitting at a desk and day dreaming! Act as if you are a trainer on TV!
3. Your clients are the people you make money from. Greet them as if they are the best thing that's happened to you! Look at the way your dog greets you!
4. You will only have a good clientele if your clients feel special when they come to you. So, treat every client like a celebrity you love!
5. Not just in words but your very demeanor should reflect your unconditional love for your clients! They are the reason you are in business!
6. Keep some secret fitness recipe up your sleeve.
7. I have a secret fitness recipe: I know my clients don't like doing a cardio for 30 minutes and then doing an hour long workout. Hence I developed a new innovative workout which was called 3 in 1 super workout! Which meant that in one hour they could work out and do the cardio which saved them time.
8. A trainer is always better than his clients and that message needs to be transmitted subtly. So there should be some thing you can do which your clients can't and that makes them awed. For example: let your client's workout at the preacher curl with the burnout set. After that they should grab a towel and drop the bar. While they struggle, puff and pant their way to 20 sets you have already finished your twenty pull ups against the towel! This will make their arms swell and they will be unable to think about matching up with you on the intensity!
9. Clients love trainers who are dedicated and look as if they only think about their workout morning noon and night. For this some go to exercises like running a lap or 25 pushups should give your enough time to plan what you want them to do next!
10. Thanking your clients profusely after every session will make them feel appreciated and loved. Let the appreciation ooze out of you!
Implement these easy Boot Camp Marketing Tips, and your clients will definitely be raving about you, and coming back for more!