Do you remember the 80/20 principle? Where 80 percent of the business is done by 20% percent of the people? Well in real estate, they (NAR) now claim it is 7/93. That is that 7% of the agents get 93% of the business. Well, I am not sure how they determine this, but there is one thing that is certain. The majority of the money is earned by only a small minority of the agents.

Doesn't it make you wonder what the difference is? With so much information available, why isn't everyone at the top of their game? When I asked myself this question, I began to look for answers. And do you know what I found? I have found that there is a big "untruth" out there. I found that most agents believe that all that is separating them from the big money is information. They believe that if they only knew what the others know, success would be theirs.

Let me tell you, information alone will not make you money. But if it would, you would still have to be sure you get the correct information. While all agents are not equal, just about all of them can get a house to closing. Learning how to better do what you do know is not the answer. There's more to it.

When you decide to become a real estate agent, the first thing you do is take a licensing course. Then you need to pass a test. The first thing that then pops into most minds is this. How do I make money at this? Something they neglected to cover in the course. But you are not alone. There will always be lots of competiton in any business that is easy to get into with the promise of making a lot of money. Most newly licensed agents don't have a clue of how to make money at this. Most turn to their brokers for help, but in many cases that dosen't help much, if at all.

But there are still some top producing earners who bring in big money. How? Well most of them have teams. When you see someone say they did 300, 400, 500 transactions or more last year, they can't do it alone. There isn't enough time in the day. This is not to discount their success though. They are good, very good. The only reason they are able to have a team and do those kind of numbers is because they do know how to find the deals. So well in fact they can give them out to team members. You see, they are not so big because they have all of theses people working with them. They actually have all of the people because they have the ability to keep them busy. They know how to get business.

What's their secret? Very simple. They are great marketers. Well above and beyond average. It's how good they are at marketing that brings in the deals, not how good they are at real estate. Now you may think you know all about marketing. You may do what you broker told you to do, sphere of influence, farm, post cards, fsbo's expired's, etc. Only to find that there is too much competition there too because this is what everyone else is doing.You may have tried a bunch of stuff that didn't work the way you though it would and you then concluded that it doesn't work. You may have gone back to doing what you have done before. Waiting for the next deal to come to you.

Quite frankly, very few people know how to market. Even less of them are selling real estate. This is why the door is wide open for you to succeed. If you want to be a success in real estate and bring in the big money, you will have to become a great marketer, well at least better than your competition. And you will be surprised to learn why the information that's being sold out there alone can not help you. It takes more, and no one else is telling you this. If you have ever bought a marketing program only to be disappointed at the results, then you know what I mean.