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Do you know what a funnel is?

Yes, of course you do! Likely you know what a sales funnel is too!

But just for those of you who you don't it's a simple process of taking a visitor and ?funnelling them through a process?..

In it's basic format it looks something like this...

Visitor

Opt in

Sale

Second sale

Third sale

Ongoing sales

Eventual Travel through funnel

Now in this process you have information, support, guidance, up

selling, cross selling, down selling and back end selling... You

may have training, cloning and a truckload of other goodies

going on..

People may leave this funnel at any given point, but you can

?control? to some point how they leave your processing.

That information is all for future reports (which we will be

adding from time to time in our new site).

Many people in Internet Marketing have asked me.....

?How do I get people into my list to begin with..??

Well there are MANY ways, but one that I personally love and one

that I know my own mentor teaches is...

Get them at FREE or BETTER than FREE!

So what can you give to someone that is better than free that

will help you to build your list?

Well, lets look at that in more detail first.

Have a process in mind when you start this step.. Understand

where you are ?leading? your visitor, do not just think one step

ahead, have a plan, a goal, a purpose and to quote what Mike

Filsaime teaches.. ?Begin with the end in Mind.... ?

My latest quote, one that I think I lay claim to is this.....

?Focus lets you see further on down the road... Action, takes you there...?

So combining the two methods above, we already have a strong

guiding force to ensure we build that list.

One is to have the focus, the foresight to know where we are

headed, where we want to take our members on their journey and

we also have the strategy implemented, we are taking action to

put this machine in motion.

I call it a machine, because provided you set this right, you

could in reality have a detachment from the whole process once

it kicks into motion and you could simply become an observer and

watch the whole process unfold..

Lets look at flower arranging as my example.. Lets say that this

was my area of expertise, then I would probably start with a

free eBook or better still a free video on basic flower

arranging techniques and or tips...

That would be something my audience would be interested in, and

they would be willing to share their email address for!

What is the cost of this method?

Well, there are MANY things you could use, and you do not even

have to create them yourself.

Think about original marketing techniques... Offline, you would

have to pay to advertise in a magazine, newspaper or journal in

your field. You could pay for leaflets, inserts, TV ads, Radio

ads, Business Cards, gift items with your contact information on

and much more to spread the word about your business.. But this

would not come cheap!

Now you can set up a web site, create a product at a very low

budget and then give that away for free in return for the right

to market to them in future - their email address..

Better still, you create a method for making money on the upsell

to this free exchange and then you give that first upsell to

your members to keep a high percentage of the profit.. This

makes them an affiliate of your product, and they will then

?advertise? on your behalf..

The incentive for them is income and to let people know about a

great service or product you have and you get more names on your

list to market to for the future...

Next Paragraph..

Internet

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