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Landing Page Conversion Rate
Mark Johnson
Landing Page Principles:
1.Create a headline which tells the visitor that you are on the right page and which engages the visitor to continue with website. It should catch the eyes of the visitor.
2.Since visitors tend to scan the page so keep the text block short and simple.
3.Use headers and different bullets to catch the eye of visitor.
4.The first sentence of the block should give the impression of the whole block and the information provided should be critical.
5.Use simple fonts style rather very fancy style.
6.Provide the page with pictures of the product so that the visitor does not have to read whole block.
7.All the significant information like product type, cost, shipping cost and other should be just below the picture.
8.Thank the reader for responding with your product and advertisement.
9.Get the crucial data form the visitors about the product before and after you launch.
10.Do not ask too many questions form the visitors like their name, email id, contact number and many more.
11.Make sure that you provide a promise of privacy and make your policy clear.
12.Do not forget to give a follow-up to the visitor after they visit your product or your page.
Conversion Components:
1.Headline: Headline is the first line that your visitors will read, so provide or describe the biggest benefit of your product in it.
2.Offer: It is the greatest conversion component. Provide great offers to visitors in return of their sign-up.
3.Benefits: List your product benefits in hierarchical manner (in terms of strongest benefit first and weakest last) to target your market.
4.Lead: Leads must be written with strong benefits that capture your visitor's attention and make them to read more to generate and promote your product.
5.Images: The best practice is to use images that clearly portray the biggest benefit your product offers your customer. It is said "Pictures speaks thousand words". So provide the pictures in relevance to your product and also which signifies your product more.
Landing Page is an effective way to increase your sales and market your product.
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