A new trend has surfaced for business people and consumers who are selling downloadable content on the Internet, such as digital books, exercize DVDs, films, music or even custom business presentations. It's called "On Demand Production" and allows manufacturing of CDs and DVDs on an as needed basis, eliminating the up-front costs of producing multiple titles normally associated with CD/DVD production. This is a cost effective and complete turnkey solution that can include packaging, fulfillment and inventory storage.

A recent announcement by the DVD Copy Control Association (DVD CCA) as of September 19, 2007 approved a final copy-protection specification for on-demand disc burning, making this new trend of particular interest.

On Demand DVD Production allows for DVD replication services, or the manufacture of CD/DVD products with zero inventory, which focuses on marketing of products, rather than storing CDs and DVDs.

Technically, CD and DVD On Demand Production technology is a system that even provides short run cd duplication options to manufacture CDs & DVDs, package and ship them worldwide, and then track the orders. On Demand helps customers sell download-able content over the Internet by offering content optionally on CDs or DVDs. Branding CDs or DVDs with custom artwork on the covers and sleeves is an option. People can order only as they sell and avoid the hassle of inventory, packaging and fulfillment. Plus there is an automated ordering and tracking process.

The entire process helps reduce the up-front cost of producing multiple quantities which eliminates inventory and obsolescence costs of pre-produced inventory.

"With traditional CD/DVD replication services significant quantity orders are required at one time and customers need a method to distribute them to the end user. However, there are many situations when this does not work," said Acutrack, Inc.'s Raj Barman, president and chief executive officer.

"As an example, if a training company were to require that its courses be distributed on CD or DVD and they have no idea how many students are registered for training, then On Demand Production might be an ideal solution for the situation," he continued.

People no have to worry about DVD projects because of these new On Demand expert DVD manufacturing services. They typically support DVD-5, DVD-9, DVD-10 and DualDisc formats, and comply with IRMA's anti-piracy compliance.

Other situations where On Demand Production benefits customers include companies who want to tailor their content to meet their customer's specific needs. A software company has frequent changes in their software and wants to always ship the latest version, or others who wish to convert more of their sales to the downloadable version of their product, yet they still want to offer their customers the option to order their software on CD or to order a backup CD.