In the article below I discuss technical assets and techniques you should be using. You should also consider the site design, but that's a whole other article.

I've broken down the basics below -

1: Regular Content Updates

Ideally you are adding fresh, unique, keyword targeted content to you site on a regular basis. Every few days at a minimum, daily if possible.

The search engines will come back to your site more often, rank it higher and in turn provide more traffic if you consistently add fresh unique content.

A naturally growing site gets the search engines interested and keeps them interested.

If you don't like to write or can't write then you can outsource this chore to a third party.

On the other hand you can also use freely available articles from the numerous article directories out there. This is not ideal because the content is not unique and will most likely be found on hundreds of other sites.

Another option is to use 'Private Label Rights' articles. These are articles that you buy and use as starting point for your own unique article. Essentially you re-write the PLR article. Don't be tempted to use these as is, otherwise you may as well use the article directories as your article source instead.

Which ever route you choose you should start with a good number of pages on which to build.

You need to place your Adsense directly into the body copy of each of your articles for the highest CTR (Click Through Rate).

2: Rotate Your Content

It's fine consistently adding new content but if your homepage stays the same you're seriously missing out.

You should Endeavour to have content rotate on a daily basis on your homepage. This gives the impression of a site update. You can do this by hand or you can have a script on your site rotate content. I know which I would choose. :)

In fact I have a script that chooses a random article from the hundreds on my site and posts it automatically to my homepage for 24hrs before selecting a new article and doing the same again for the next 24hrs.

In essence to both visitors and the search engines my site is updated daily. :)

3: RSS Feeds

To further make you site appear to update regularly you should introduce a relevant RSS feed. I won't go into the details of exactly what RSS is here. If you're not sure do a Google. :)

Basically you will get fresh relevant links appearing on your site at regular intervals.

There are numerous site scripts available now to allow you to show RSS feeds on your site. When you choose one make sure it is either PHP, CGI or ASP. Don't use javascript!

The reason for this is that the above mentioned languages will display the RSS feeds as HTML which the search engines read as content.

Javascript will be ignored! It does not convert the feed to a search engine friendly format which the above languages will do.

If you are interested in a free RSS feed converter for your site email me at the site below.

4: Place Your Adsense Ads

You must place your Adsense ads within the body of your article. It's a proven fact that the area to the top right of the content receives the highest CTR.

Beyond the body copy the next two hotspots are across the top of the page and down the left hand side. The two areas that Net users naturally look to for a sites navigation.

5: Place Your Ad Links Ads

The Google Ad Links ads have been found to work best when placed either above or below the site navigation, again either across the top or down the left hand side.

A further boost can be had by 'blending' the look of the ads with your site navigation. By that I simply mean having your navigation match the ads in both font type, size and color.

Many Adsense publishers have experienced a large boost in revenue after blending all there navigation to match their ads.

6: A Site Map

This is very important. Without a good site map to which you can add your newly uploaded content the search engines will never know you are updating your site. They'll never be able to find the new content without a link going to it.

Be sure not to forget to update your site map each time you add new site content.

There you have it. That's a general overview of a working Adsense site. Of course I haven't the space to go in to much detail but I hope you found what I have revealed of use. ;)