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For Starting Your Own Business
Marilyn Ellis
Being your own boss sounds exciting doesn't it? It can also be a very scary proposition if you don't know what you need to get started and how to follow through. If you understand who you are, what you offer and how to handle the business end, you don't need to be scared at all. You can build a successful business.
Attitude:
Company Employee
You must follow company policies and procedures Your work performance is done by your supervisor You think inside the box and do and go where you are told.
You don't worry about the bottom You put up with office politics
You don't pay for advertising
If you work overtime,you usually get paid
Entrepreneur
You make the policies and procedures (when you get around to it)
The money you make IS your ONLY performance review The only ideas are yours
Sometimes you don't get paid.
There is no overtime
Sometimes you miss the office politics
As an Entrepreneur,you are the CEO, President, and Chairman of the Board, also the receptionist, administrative support, bookkeeper, collections department, marketing, customer service, R&D and janitor.
Are we having fun yet? Yes, we are because as an be your own boss and create unlimited wealth
But first, you have to get your head screwed on straight.
Infrastructure
The problem with most entrepreneurs is that they jump in quickly and fail to develop a clear picture of their business AKA Business Model. This is not the same thing as a Business Plan. A Business Model answers the questions, Who, What, Where, When and Why of your Business. A Business Plan answers the question How.
Business Model:
WHO is your ideal client? If you accept less than your ideal client you will attract more of the same or worse. Define your target market and then narrow it down to a niche.
WHAT products or services do you provide? Better be specific here too or you will stretch yourself too thin
WHEN do you work? Don't wish later that you hadn't agreed to work evenings or weekends.
WHERE: What areas do your service? Will you travel? WHY should they hire you over a competitor? Better to be prepared at the beginning. If you don't believe you're the best, you can't expect your clients to believe it.
Business Plan: If you are starting out in a small solo venture, then a simple plan is all you will probably need. If you require investment capital, then take a course with the Small Business Administration so you can write a plan that will impress investors.
A simple business plan is the HOW you are planning to grow your business. What do you want your business to look like in 6 months, 2 years, 5 years and How will you get there. A simple Business Plan has only five parts:
1.Define your target mark
2.Identify your must do's
3.Advertise and Spread the Word
4. Find Power Partners and Strategic Alliances
5. Stay on Track
Make sure all of your actions marry with your goals. If it isn't working, either tweak it until it does or stop doing it. Remember, the market is the marketing genius.
Here are a few more Attitude Adjustments to go with your Infrastructure:
1.You only take ideal clients: Those who already appreciate the value you bring, are willing to pay you and have the money to pay you. Don't ever let scarcity thinking hold you back. You are not a charity. This is your business and people will always find the money for the things they really want.
2.Confidence, Professionalism and Passion are essential. You can't convince others if you don't believe in yourself?
3.Don't be reluctant to hire others to do the small stuff so you can focus on what you do best. That's where your power is. The cost is really an investment.
And finally, and most importantly, determine the life you want FIRST and then design your business around that life, not the other way around. Don't let your new entrepreneurial business become your employer. Don't let it become a JOB.
Congratulations, you now have the tools to move forward, you will skip making costly mistakes. Go get 'em!
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