Google has become an internet icon and in everybody conversations you will often hear people say just Google it. This shows the strong impact that this simple search box has had on ordinary people's live. During the last few years, the dominator has put its flag high up. Yes, Google is the lord of search engines.

Google first appeared in 1997 with a very simple search box. And now for over the years they has kept its simplicity and focusing in making the search results more relevant. This is the key success for Google to maintain their growth and being the best search engine to date.

Simplicity.

Google is always known to be simple. You search, Google provide. That is the main point and focal function that a great search engine must have.

Relevant search results.

Google is constantly updating their algorithm. They have a mission to organize the world information. This is taken seriously so that all information that is found using Google is relevant and useful to the user.

High traffic.

Since high traffic is converted from Google, it is also used for advertising channel. A website optimized properly can gain an abundance of highly converting traffic. Businesses have often learned that should their site appear in the top search results of Google, the relevant traffic they attract we be huge.

Find almost everything.

Google is a search engine that finds you all that you seek for based on your keyword. Blogs, people, catalogs, videos, sight and sound to news items and more. Google also helps you on math. Try it yourself, search for 1 + 1.

Flexibility in facilities.

Google also gives you much additional stuff that is practical and useful. You can create your own blog, send email, and publish your web pages. Google has social networking tools, organization tools with calendar and agenda, chat tools to get in touch, and even services for mobile devices. Webmasters are also keen on using the Google site analytic and webmaster tools.

No doubt Google is the leader in search engine industry. That is also why at the moment Google accounts for nearly half of the search made on the internet, so make sure that you are reachable by people using Google.

That is also why webmasters around the world are targeting top position on Google. Since Google's algorithm is very cleaver and this make its results very difficult to bias or to cheat your way into it.