Now, I know you're saying "Hold on Adam, I don't have a lot of money to go out buying traffic—I'm just getting started."
Let me tell you what I mean— there are lots of different ways to "buy" traffic.
With the "free traffic" methods I explained earlier (social bookmarking, social networking, blogging, forums, etc...) you are "spending" your time going out and creating all those back links to your website, but again you are "spending" your time to create that traffic.
Now, does it cost you anything? Do you have to hire anyone to do it for you?
You could, but not necessarily. You are doing it yourself. But your Time = Money, and you are essentially buying traffic with your time. See what I mean?
Also, look into joint venture (JV) partners or affiliates—what if they are promoting your product for you?
JV Partners and affiliates are some of the best source of traffic, sales, and leverage! I highly recommend that you get here as fast as you can in your online business.
Well, by this time you are doing a little better because you are leveraging the JV partners or affiliates efforts and their e-mail lists.
But when that JV partner or affiliate drives traffic to your website and you make a sale, you "pay" that JV partner or affiliate a commission on that sale.
The nice thing is that you don't have to pay them if they don't make a sale, but again, you are essentially paying them for traffic. And rightly so—JV partners are an incredible source of leverage and income in your online business!
Now there is an important thing to make note of here - if you have people whether they be JV's or affiliates, with lists of people, and they are selling your product, you are giving them a commission.
You are getting more than a sale in return - you are getting a customer. This person is now in one of your lists. Not just an audience or newsletter list - a "buying customer" list. That is worth its weight in gold.
As you develop a relationship with them, you have someone that you may sell additional products to, or even get into what is called a continuity loop. This is when you have them subscribing to a service and paying you on a recurring basis.
Now, when you are just getting started out---especially if you don't have your own product yet and you are just promoting affiliate products---you don't necessarily have JV partners or affiliates under you.
You are using your own time to create traffic and generate income, and so a great way to leverage your efforts and your time is to generate traffic using PPC.
